+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Baked Goods in Denmark

  • PDF Icon

    Report

  • 23 Pages
  • November 2025
  • Region: Denmark
  • Euromonitor International
  • ID: 1541389
In 2025, baked goods in Denmark recorded steady value growth, primarily due to the essential role of bread and a consistent demand for indulgent items like cakes and pastries. Private label and discount brands remained popular among price-sensitive consumers. Retail value growth outpaced volume growth due to rising ingredient costs and inflation.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Steady growth and evolving consumer preferences drive baked goods in 2025
INDUSTRY PERFORMANCE
  • Baked goods maintain steady growth amid necessity and occasional indulgence
  • Consumer demand for fresh and indulgent options drives strong growth for unpacked pastries
WHAT’S NEXT?
  • Baked goods and international flavours drive innovation and growth in Danish households
  • Health-conscious innovations are set to elevate traditional baked goods in Denmark
  • Sustainability is expected to drive innovation and waste reduction in baked goods
COMPETITIVE LANDSCAPE
  • Lantmännen Schulstad A/S retains its lead while private label gains ground
  • Frozen artisanal offerings drive growth for Foodpeople A/S during 2025
CHANNELS
  • Supermarkets retains its lead through offering an extensive range of baked goods
  • Retail e-commerce grows as consumers appreciate convenience and home delivery
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 2 Sales of Baked Goods by Category: Value 2020-2025
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 5 Sales of Pastries by Type: % Value 2020-2025
  • Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN DENMARK
EXECUTIVE SUMMARY
  • Steady growth in staple foods is driven by necessity, convenience, and sustainability
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Steady growth is driven by necessity and occasional indulgence
  • The expansion of private label influences staple foods in 2025
  • A focus on sustainability and local sourcing rises in Denmark during 2025
WHAT’S NEXT?
  • Steady growth in staple foods is set to be driven by necessity and evolving consumer preferences
  • Rising health and wellness concerns drive change in staple food portfolios
  • Distribution channels are set to evolve amid cost pressures and convenience trends
COMPETITIVE LANDSCAPE
  • Coop Danmark A/S maintains its leadership in staple foods despite a slight share decline
  • Rahbekfisk A/S leads value growth in staple foods driven by demand for frozen seafood
CHANNELS
  • Discounters strengthens its leadership through competitive pricing and private label
  • Retail e-commerce grows as consumers appreciate convenience and flexibility
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources