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Baked Goods in North Macedonia

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    Report

  • 19 Pages
  • November 2023
  • Region: North Macedonia
  • Euromonitor International
  • ID: 1541398
Baked goods achieves minimal volume growth as leavened bread, which is the most significant product range within the category, achieves modest retail volume growth in 2023. Consumer demand in retail volume terms continues to slow as a result of the shrinking consumer base due to negative demographic growth. Also, the health and wellness trend is impacting consumption patterns, especially among younger consumers who are reducing their carbohydrate intake.

The Baked Goods in North Macedonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BAKED GOODS IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Marginal volume growth with strong value increase due to rising unit prices
  • Increasing popularity of packaged flat bread and frozen backed goods in 2023
  • Domestic manufacturers active with new product development
PROSPECTS AND OPPORTUNITIES
  • Population decline limits future growth potential
  • Convenience and new products to drive growth of frozen baked goods
  • Rising interest in international cuisines supports growth of flat bread
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2018-2023
  • Table 2 Sales of Baked Goods by Category: Value 2018-2023
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Baked Goods: % Value 2019-2023
  • Table 6 LBN Brand Shares of Baked Goods: % Value 2020-2023
  • Table 7 Distribution of Baked Goods by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Baked Goods by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Baked Goods by Category: Value 2023-2028
  • Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
STAPLE FOODS IN NORTH MACEDONIA
EXECUTIVE SUMMARY
  • Staple foods in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2018-2023
  • Table 13 Sales of Staple Foods by Category: Value 2018-2023
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2018-2023
  • Table 16 NBO Company Shares of Staple Foods: % Value 2019-2023
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2020-2023
  • Table 18 Penetration of Private Label by Category: % Value 2019-2023
  • Table 19 Distribution of Staple Foods by Format: % Value 2018-2023
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2023-2028
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2023-2028
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources