+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Baked Goods in Slovenia

  • PDF Icon

    Report

  • 22 Pages
  • November 2025
  • Region: Slovenia
  • Euromonitor International
  • ID: 1541406
Key factors shaping baked goods in Slovenia include moderating inflation, growing consumer demand for healthier formulations, and robust innovation from domestic producers. Consumers are increasingly opting for wholegrain, protein-enriched, reduced-salt, and clean-label breads, while traditional ingredients like buckwheat and rye are gaining renewed popularity. Frozen baked goods leads category growth, driven by convenience and consistent quality.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baked Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Innovation is central to growth
INDUSTRY PERFORMANCE
  • Focus on premium, nutritious, and locally-sourced goods
  • Frozen baked goods leads growth
WHAT’S NEXT?
  • Innovation will drive steady growth
  • Health and wellness to shape future of baked goods
  • Sustainability trend will grow in prominence
COMPETITIVE LANDSCAPE
  • Žito leads baked goods, while private label continues to gain ground
  • Don Don drives growth through brand strength and strategic investment
CHANNELS
  • Supermarkets retains its lead
  • E-commerce gains traction
CATEGORY DATA
  • Table 1 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 2 Sales of Baked Goods by Category: Value 2020-2025
  • Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 5 Sales of Pastries by Type: % Value 2020-2025
  • Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN SLOVENIA
EXECUTIVE SUMMARY
  • Stable goods shows resilience despite consumer price consciousness
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Staple foods shows continued growth in 2025
  • Private label continues to gain ground
  • Shift towards local sourcing amid sustainability concerns
WHAT’S NEXT?
  • Premiumisation to drive gradual growth but consumers will remain price sensitive
  • Lifestyle trends will shape future strategies
  • Distribution channels will continue to evolve
COMPETITIVE LANDSCAPE
  • KRAS maintains leadership through heritage and innovation
  • Don Don leads growth through innovation, brand diversification, and regional expansion
CHANNELS
  • Supermarkets and hypermarkets face growing pressure from discounters
  • E-commerce continues to gain traction
MARKET DATA
  • Table 13 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 14 Sales of Staple Foods by Category: Value 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2021-2025
  • Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources