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Other Dairy in Hungary

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    Report

  • 22 Pages
  • August 2024
  • Region: Hungary
  • Euromonitor International
  • ID: 1542395
The launch of new sizes and flavours is boosting volume sales of other dairy in Hungary. Shrinkflation is a key strategy in the sour cream category, with Alföldi sour cream reducing its format from 850g to 800g and 330g to 300g to stay competitively priced. New flavours and sizes are driving sales, such as the popular Kinder Pingui, Maxi King, and Tejszelet. Limited edition peach flavour was offered by Kinder Tejszelet, whilst Kinder Pingui Cherry was introduced.

The Other Dairy in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Chilled and Shelf Stable Desserts, Chilled Snacks, Coffee Whiteners, Condensed and Evaporated Milk, Cream, Fromage Frais and Quark.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Other Dairy market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • New sizes and flavours boost volume sales
  • Chilled dairy desserts post dynamic performance
  • Health and wellness focus drives innovation
PROSPECTS AND OPPORTUNITIES
  • Puddings are very popular in chilled dairy desserts
  • Discounters make chilled dairy desserts more accessible
  • Further growth of chilled dairy desserts and chilled snacks
CATEGORY DATA
  • Table 1 Sales of Other Dairy by Category: Volume 2019-2024
  • Table 2 Sales of Other Dairy by Category: Value 2019-2024
  • Table 3 Sales of Other Dairy by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Other Dairy by Category: % Value Growth 2019-2024
  • Table 5 Sales of Cream by Type: % Value 2019-2024
  • Table 6 NBO Company Shares of Other Dairy: % Value 2020-2024
  • Table 7 LBN Brand Shares of Other Dairy: % Value 2021-2024
  • Table 8 Distribution of Other Dairy by Format: % Value 2019-2024
  • Table 9 Forecast Sales of Other Dairy by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Other Dairy by Category: Value 2024-2029
  • Table 11 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN HUNGARY
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2024: The big picture
  • Key trends in 2024
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 13 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
  • Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
  • Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
  • Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
  • Table 17 Penetration of Private Label by Category: % Value 2019-2024
  • Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
  • Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources