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Tea in Lithuania

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    Report

  • 21 Pages
  • January 2025
  • Region: Lithuania
  • Euromonitor International
  • ID: 1542722
In 2024, retail value sales of tea in Lithuania rose by 2%, while retail volume growth recorded a decline of 2%, continuing a downtrend noted across the review period. A big challenge to tea sales is Lithuania’s popular, growing coffee-drinking culture, with coffee drinking far outweighing tea drinking. Traditionally, tea was consumed as an addition to the daily intake of hot drinks. However, its popularity waned across the review period as the coffee culture further expanded.

The Tea in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tea market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Retail volume sales continue on a downward trajectory for the tea category
  • Svencioniu Vaistazoles retains its lead in 2024, offering functional tea to consumers
  • Leading brand Dilmah improves its retail value share, offering consumers new choices
PROSPECTS AND OPPORTUNITIES
  • Prospects remain limited as tea continues to face strong competition from coffee
  • Growth opportunities lie in premium tea, purchased by wealthier consumers
  • Local dominance in fruit/herbal tea, as domestic players are appreciated for high-quality
CATEGORY DATA
  • Table 1 Retail Sales of Tea by Category: Volume 2019-2024
  • Table 2 Retail Sales of Tea by Category: Value 2019-2024
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2019-2024
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Tea: % Retail Value 2020-2024
  • Table 6 LBN Brand Shares of Tea: % Retail Value 2021-2024
  • Table 7 Forecast Retail Sales of Tea by Category: Volume 2024-2029
  • Table 8 Forecast Retail Sales of Tea by Category: Value 2024-2029
  • Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
  • Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029
HOT DRINKS IN LITHUANIA
EXECUTIVE SUMMARY
  • Hot drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for hot drinks?
MARKET DATA
  • Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
  • Table 13 Retail Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 14 Retail Sales of Hot Drinks by Category: Value 2019-2024
  • Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
  • Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 19 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
  • Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
  • Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
  • Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
  • Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
  • Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
  • Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
  • Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
  • Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources