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Pre-Paid Cards in Italy

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    Report

  • 26 Pages
  • January 2025
  • Region: Italy
  • Euromonitor International
  • ID: 1543228
The open loop category has continued to dominate pre-paid cards in Italy in 2024, and is poised to register healthy growth in circulation numbers and volume and current value transactions for the entire year. It remains a key beneficiary of the shift away from cash in favour of card-based payments, as these instruments are easy to obtain, highly versatile and enjoy strong public trust in terms of security, both for in-person and online purchases.

The Pre-Paid Card Transactions in Italy report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Closed Loop Pre-Paid Card Transactions, Open Loop Pre-Paid Card Transactions.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pre-Paid Card Transactions market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Open loop category continues to dominate pre-paid cards
  • Modernisation of public transport fare systems reduces need for closed loop cards
  • Competitive strategies increasingly shaped by inclusivity and sustainability concerns
PROSPECTS AND OPPORTUNITIES
  • Fortunes of open loop and closed loop categories will continue to diverge
  • Digitalisation trend will remain highly visible in open loop pre-paid cards
  • Issuers expected to intensify efforts to reduce their environmental footprint
CATEGORY DATA
  • Table 1 Pre-paid Cards: Number of Cards in Circulation 2019-2024
  • Table 2 Pre-paid Cards Transactions 2019-2024
  • Table 3 Pre-paid Cards in Circulation: % Growth 2019-2024
  • Table 4 Pre-paid Cards Transactions: % Growth 2019-2024
  • Table 5 Closed Loop Pre-paid Cards Transactions 2019-2024
  • Table 6 Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
  • Table 7 Open Loop Pre-paid Cards Transactions 2019-2024
  • Table 8 Open Loop Pre-paid Cards Transactions: % Growth 2019-2024
  • Table 9 Pre-paid Cards: Number of Cards by Issuer 2019-2023
  • Table 10 Pre-paid Cards: Number of Cards by Operator 2019-2023
  • Table 11 Pre-paid Cards Transaction Value by Issuer 2019-2023
  • Table 12 Pre-paid Cards Transaction Value by Operator 2019-2023
  • Table 13 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
  • Table 14 Closed Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
  • Table 15 Closed Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
  • Table 16 Closed Loop Pre-paid Cards Transaction Value by Operator 2019-2023
  • Table 17 Open Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
  • Table 18 Open Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
  • Table 19 Open Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
  • Table 20 Open Loop Pre-paid Cards Transaction Value by Operator 2019-2023
  • Table 21 Forecast Pre-paid Cards: Number of Cards in Circulation 2024-2029
  • Table 22 Forecast Pre-paid Cards Transactions 2024-2029
  • Table 23 Forecast Pre-paid Cards in Circulation: % Growth 2024-2029
  • Table 24 Forecast Pre-paid Cards Transactions: % Growth 2024-2029
  • Table 25 Forecast Closed Loop Pre-paid Cards Transactions 2024-2029
  • Table 26 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2024-2029
  • Table 27 Forecast Open Loop Pre-paid Cards Transactions 2024-2029
  • Table 28 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2024-2029
FINANCIAL CARDS AND PAYMENTS IN ITALY
EXECUTIVE SUMMARY
  • Financial cards and payments in 2024: The big picture
  • Contactless payments via cards, digital wallets and wearables increasingly favoured
  • Digitalisation remains a focal point for investment and innovation
  • Competitive landscape
  • What next for financial cards and payments?
MARKET INDICATORS
  • Table 29 Number of POS Terminals: Units 2019-2024
  • Table 30 Number of ATMs: Units 2019-2024
  • Table 31 Value Lost to Fraud 2019-2024
  • Table 32 Card Expenditure by Location 2024
  • Table 33 Financial Cards in Circulation by Type: % Number of Cards 2019-2024
  • Table 34 Domestic versus Foreign Spend 2024
MARKET DATA
  • Table 35 Financial Cards by Category: Number of Cards in Circulation 2019-2024
  • Table 36 Financial Cards by Category: Number of Accounts 2019-2024
  • Table 37 Financial Cards Transactions by Category: Value 2019-2024
  • Table 38 Financial Cards by Category: Number of Transactions 2019-2024
  • Table 39 Consumer Payments by Category: Value 2019-2024
  • Table 40 Consumer Payments by Category: Number of Transactions 2019-2024
  • Table 41 M-Commerce by Category: Value 2019-2024
  • Table 42 M-Commerce by Category: % Value Growth 2019-2024
  • Table 43 Financial Cards: Number of Cards by Issuer 2019-2023
  • Table 44 Financial Cards: Number of Cards by Operator 2019-2023
  • Table 45 Financial Cards: Card Payment Transactions Value by Operator 2019-2023
  • Table 46 Financial Cards: Card Payment Transactions Value by Issuer 2019-2023
  • Table 47 Forecast Financial Cards by Category: Number of Cards in Circulation 2024-2029
  • Table 48 Forecast Financial Cards by Category: Number of Accounts 2024-2029
  • Table 49 Forecast Financial Cards Transactions by Category: Value 2024-2029
  • Table 50 Forecast Financial Cards by Category: Number of Transactions 2024-2029
  • Table 51 Forecast Consumer Payments by Category: Value 2024-2029
  • Table 52 Forecast Consumer Payments by Category: Number of Transactions 2024-2029
  • Table 53 Forecast M-Commerce by Category: Value 2024-2029
  • Table 54 Forecast M-Commerce by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources