Baked Goods in Austria

Baked goods remain extremely popular in Austria, and in 2024 the category is recording a stable performance in terms of volume growth. Solid current value growth is resulting from slight increases in average unit prices. Baked goods’ strength stems largely from the high demand for bread in Austria. Bread has a very long tradition in the country and is regularly (usually daily) eaten by most local consumers. Regional bread made with Austrian flour and Austrian cereals is particularly popular.

The Baked Goods in Austria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baked Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.