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Breakfast Cereals in Croatia

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    Report

  • 24 Pages
  • November 2025
  • Region: Croatia
  • Euromonitor International
  • ID: 1607210
Value gains in breakfast cereals in Croatia in 2025 were shaped by inflationary pressures and growing demand for both wholesome and indulgent breakfast options, while real consumption volumes remained quite stable. Muesli and granola outperformed other cereal types, offering both health appeal and perceived value stability in a year marked by inflation and shifting dietary priorities.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising demand for healthy and indulgent options
INDUSTRY PERFORMANCE
  • Food inflation and higher production costs drive value growth in 2025
  • Rising interest in less processed, natural breakfast options
WHAT’S NEXT?
  • Innovation, health-oriented positioning, and improved distribution support ongoing demand
  • Health and wellness trend is encouraging reformulation, product innovation, and the emergence of less processed alternatives
  • Sustainability to strengthen through to 2030
COMPETITIVE LANDSCAPE
  • Nestlé maintains its leadership through effective brand management and continued consumer engagement
  • Polarisation: strong performance of both affordable, everyday products and healthier, functionally positioned alternatives
CHANNELS
  • Inflation keeps consumers focused on price and value
  • E-commerce’s expansion driven by the increasing availability of online grocery platforms
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN CROATIA
EXECUTIVE SUMMARY
  • Moderate growth supported by stable demand, health-oriented innovation, and local supply development
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Private label expansion as economic pressure persists
  • High global sugar and cocoa prices present challenges for sweet staples
  • Health and sustainability trends advance
WHAT’S NEXT?
  • Stable demand, tourism growth and a gradual recovery of purchasing power ensure steady growth
  • Companies focus on efficiency, innovation, and credibility
  • Supermarkets and discounters to maintain their dominance
COMPETITIVE LANDSCAPE
  • Fortenova remained the undisputed leader, combining scale, brand recognition, and distribution strength
  • Delta Holding SA’s strong growth fuelled by its healthy positioning, improved store visibility and affordable pricing
  • Strong preference for Croatian products
CHANNELS
  • Supermarkets lead, expanding their private label ranges and strengthening their image as price-conscious, consumer-oriented retailers
  • E-commerce expansion as major supermarket chains invest in improving digital platforms, delivery logistics, and integration between online and offline promotions
  • Discounters benefit from consumers’ heightened focus on value and price transparency
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2021-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources