Breakfast Cereals in Ireland

Breakfast cereals is set to see modest current value growth in Ireland in 2024. The previous year saw the breakfast cereals category record further strong price increases driven primarily by the limited global supply of wheat. However, volume sales across most breakfast cereal types were sustained and, overall, the category recorded modest growth. The strong price increases in combination with the modest growth in volume sales contributed to strong current value growth in 2023.

The Breakfast Cereals in Ireland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Breakfast Cereals market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop