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Breakfast Cereals in Dominican Republic

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    Report

  • 19 Pages
  • November 2025
  • Region: Dominica, Dominican Republic
  • Euromonitor International
  • ID: 1607212
Overall, breakfast cereal registers a slight fall in volume sales in 2025, though hot cereals registers both current value and volume growth, largely due to its healthier positioning. Supermarkets and hypermarkets continue to gain value share, supported by a diverse range of offerings, across varying price points.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Increasing focus on healthier offerings
INDUSTRY PERFORMANCE
  • Slight fall in volume sales
  • Hot cereals register both current value and volume growth
WHAT’S NEXT?
  • Muted performance over forecast period
  • Focos on healthier offerings
  • Government continues to push healthy eating
COMPETITIVE LANDSCAPE
  • Mercasid continues to lead and gains further value share
  • Private label gains most value share
CHANNELS
  • Supermarkets and hypermarkets continue to gain value share
  • E-commerce gains most value share in 2025
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN DOMINICAN REPUBLIC
EXECUTIVE SUMMARY
  • Growing economy boosts consumption and value growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Increasing consumer confidence, but consumers still cautious
  • Affordability still key
  • Redefining of health shaping trends
WHAT’S NEXT?
  • Moderate performance over forecast period
  • Rice facing challenges
  • Focus on heathier positioning
COMPETITIVE LANDSCAPE
  • Local players have sizeable foothold
  • Private label makes significant gains
CHANNELS
  • Small local grocers and modern grocery retailers both play important role
  • E-commerce making gains
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2021-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources