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Breakfast Cereals in Latvia

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    Report

  • 19 Pages
  • November 2025
  • Region: Latvia
  • Euromonitor International
  • ID: 1607231
The breakfast cereals category in Latvia is largely stagnant, with RTE cereals mainly consumed by children and little tradition of adult consumption. Sweet options continue to dominate, while healthier innovations have struggled to gain traction despite rising health awareness.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Breakfast Cereals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Breakfast cereals struggle to gain a firmer foothold
INDUSTRY PERFORMANCE
  • Breakfast cereals continues to struggle in 2025
  • Traditional breakfast options maintain their competitive edge
WHAT’S NEXT?
  • Challenge of low tradition of RTE cereal consumption in the country
  • Consumers continue to favour sweet products despite growing health awareness
COMPETITIVE LANDSCAPE
  • Leading Nestlé offers popular children’s brands
  • Cerera Foods’ cereals attract cost-conscious consumers
CHANNELS
  • Wide product selection ensures supermarkets maintain their lead
  • Latvian consumers prefer to visit nearby stores than shop online
  • Lidl’s ongoing expansion supports strong growth of discounters
CATEGORY DATA
  • Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN LATVIA
EXECUTIVE SUMMARY
  • Limited expansion but steady demand for core products
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Impact of a cold summer
  • Price is key
  • Consumers seek products that offer both taste and freshness
WHAT’S NEXT?
  • Mature market with little room for growth
  • Private label expansion
  • Better future for barbecue-related products
COMPETITIVE LANDSCAPE
  • Forevers leads a highly fragmented market
  • Nord-Exim benefits from the rising demand for affordable and quick meal options
  • Rapid growth of private label
CHANNELS
  • Leading convenience stores offer a broad selection of products
  • Discounters appeal amid ongoing economic uncertainty
  • E-commerce continues to expand in 2025
MARKET DATA
  • Table 12 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 13 Sales of Staple Foods by Category: Value 2020-2025
  • Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2021-2025
  • Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources