Breakfast cereals in New Zealand continued to evolve in 2025 as consumers balanced tightening household budgets with rising expectations around nutrition, ingredient transparency and the suitability of packaged foods for everyday health. The category’s steady performance was underpinned by a gradual but pronounced shift toward products perceived as less processed, lower in sugar and better aligned with holistic wellness.
This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGSCOUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN NEW ZEALANDKEY DATA FINDINGSCOUNTRY REPORTS DISCLAIMER
2025 DEVELOPMENTS
INDUSTRY PERFORMANCE
WHAT’S NEXT?
COMPETITIVE LANDSCAPE
CHANNELS
CATEGORY DATA
EXECUTIVE SUMMARY
INDUSTRY PERFORMANCE
WHAT’S NEXT?
COMPETITIVE LANDSCAPE
CHANNELS
MARKET DATA
SOURCES
