Breakfast Cereals in the Netherlands

Breakfast cereals remain a staple breakfast choice for many Dutch consumers; however, the category has faced mounting challenges in 2024 due to increasing concerns about sugar content. A growing number of consumers have shifted to bread, particularly whole wheat and reduced-salt varieties, which have gained a positive reputation for their health benefits. This shift has been further reinforced by government campaigns actively promoting bread as a healthier and more affordable breakfast option.

The Breakfast Cereals in Netherlands report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Breakfast Cereals market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.