Drinking Milk Products in Nigeria

In 2024, drinking milk products in Nigeria continue to see a decline in volume sales following a similar trend in 2022 and 2023. The sharp increases in unit prices, driven by the rise in import taxes, cost of raw materials, and the depreciation of the local currency, have significantly impacted consumer behaviour. Many consumers have responded to these price hikes by opting for cheaper substitutes, such as coffee whiteners, which are perceived as an affordable alternative to powdered milk.

The Drinking Milk Products in Nigeria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Drinking Milk Products market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.