Gum in Australia

The trend of consumers purchasing less gum in Australia persists in 2024, as the category’s retail volume sales continue to slide. Consumer attitudes towards the category, as well as the need for chewing gum in daily life, has diminished. With hybrid work environments and video conferencing becoming more common since the pandemic, there are fewer in-person engagements where consumers previously may have wanted to chew gum beforehand.

The Gum in Australia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Gum market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.