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Herbal/Traditional Products in Georgia

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    Report

  • 22 Pages
  • September 2024
  • Region: Georgia
  • Euromonitor International
  • ID: 1801652
In 2024, the growth of herbal and traditional products in Georgia is supported by increased consumer interest in dietary supplements and cough treatments. This growth is facilitated by a broader range of herbal and traditional options available within these segments However, the selection of herbal and traditional products remains relatively modest compared to the continually expanding range of non-herbal and traditional offerings.

The Herbal/Traditional Products in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Herbal/Traditional Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth supported by rising interest dietary supplements and cough remedies
  • Products suffer from perception of low efficacy
  • Naturalness trend boosts interest in herbal/traditional options, while GMP continues to lead overall category in 2024
PROSPECTS AND OPPORTUNITIES
  • Category faces struggles ahead
  • Competition will intensify, prompting price reductions and more green messaging
  • Natural trend to both support sales and increase cross-category competition, while segmentation will expand
CATEGORY DATA
  • Table 1 Sales of Herbal/Traditional Products: Value 2019-2024
  • Table 2 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 5 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
  • Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
CONSUMER HEALTH IN GEORGIA
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 13 Penetration of Private Label by Category: % Value 2019-2024
  • Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources