Wedding Services in the US - Industry Market Research Report

Hear the bells: Continued pent-up demand from previously postponed weddings is expected to support industry revenue

The Wedding Services industry provides a wide variety of wedding day services, apparel retailers and venues. Evolving social norms and medical advancements, which enable women to safely give birth later in life, have caused the marriage rate to decline in recent decades. Extended periods of cohabitation before marriage and family planning have increasingly become normal among young couples. As a result, the industry has contended with declining revenue over the past five years. Despite fewer couples getting married, increasing per capita disposable income has enabled those seeking to spend more on their big day, limiting revenue declines. Nonetheless, as couples postponed or downsized their weddings during the COVID-19 pandemic, industry revenue dropped significantly in 2020 alone. Consequently, industry revenue fell at a CAGR of 4.1% to $70.3 billion over the past five years, including a decrease of 0.6% in 2023 alone.

This Wedding Services industry is broadly defined to include wedding day service providers, apparel retailers and venues. Wedding coordinators are also included, as they carry many responsibilities on the day of the event. The industry does not include honeymoon expenses.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.