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Wound Care in Hungary

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    Report

  • 22 Pages
  • September 2024
  • Region: Hungary
  • Euromonitor International
  • ID: 1845077
Wound care in Hungary saw a slowdown in value sales growth over 2024, whilst retail volumes continued to contract. Current value sales were driven by rising prices and investments in higher quality products. Consumers are keen to invest in a reputable first aid kit where product quality is considered important. The rise in car purchases also supported sales of new first aid kits.

The Wound Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wound Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Mature wound care category remains under pressure
  • Sticking plasters/adhesive bandages are common purchase
  • Beiersdorf, Maresi Foodbroker and Hartmann-Rico remain the overall leaders
PROSPECTS AND OPPORTUNITIES
  • Marginal year on year sales decline ahead for wound care
  • Maturity and lack of innovation will dampen sales
  • Potential for modern grocery retailers to grow wound care sales
CATEGORY DATA
  • Table 1 Sales of Wound Care by Category: Value 2019-2024
  • Table 2 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 4 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 5 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN HUNGARY
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources