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Childrenswear in South Korea

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    Report

  • 21 Pages
  • December 2024
  • Region: South Korea
  • Euromonitor International
  • ID: 1855425
Childrenswear is only just achieving positive volume sales in South Korea in 2024, while value is better supported by high unit prices. Specifically, sluggish birthrates are placing downwards pressure on volume, while a noted consumer preference for premium and luxury brands is supporting value. This is an ongoing trend which has been observed for several years, and is expected to continue, influencing the performance of the category overall.

The Childrenswear in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Childrenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Childrenswear benefits from the ‘VIB’ trend in value, while volume is more sluggish due to low birth rates
  • Sports-inspired brands fare well, while child-specific brands are prone to struggle
  • The second-hand trend is strong in childrenswear, suppressing potential sales of new apparel
PROSPECTS AND OPPORTUNITIES
  • Polarisation expected to increase more strongly in childrenswear over the forecast period
  • Namdaemun Market shops switch to online platforms to help boost sales
  • Luxury childrenswear for teenagers attracts women who wear smaller sizes
CATEGORY DATA
  • Table 1 Sales of Childrenswear by Category: Volume 2019-2024
  • Table 2 Sales of Childrenswear by Category: Value 2019-2024
  • Table 3 Sales of Childrenswear by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Childrenswear by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Childrenswear: % Value 2020-2024
  • Table 6 LBN Brand Shares of Childrenswear: % Value 2021-2024
  • Table 7 Forecast Sales of Childrenswear by Category: Volume 2024-2029
  • Table 8 Forecast Sales of Childrenswear by Category: Value 2024-2029
  • Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
  • Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Apparel and footwear in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 11 Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 12 Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
  • Table 15 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
  • Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
  • Table 17 Distribution of Apparel and Footwear by Format: % Value 2019-2024
  • Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2024
  • Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
  • Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
  • Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
  • Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources