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Childrenswear in Australia

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    Report

  • 22 Pages
  • December 2024
  • Region: Australia
  • Euromonitor International
  • ID: 2119870
Childrenswear in Australia is experiencing a marginally more positive performance in 2024 compared to the previous year, with 2% retail value growth to reach AUD2.7 billion, and 1% retail volume growth. This indicates a movement towards normalisation after a volume decline in 2023, driven by surging interest rates, which in turn affected Australian households, particularly those with mortgages and lower incomes.

The Childrenswear in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Childrenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Households with young children and mortgages limit discretionary spending
  • Shrinking consumer spending translates into challenging conditions in local market
  • Fashionable collaborations boost brand loyalty and ensure they remain top of mind
PROSPECTS AND OPPORTUNITIES
  • Prevailing demographic trends to shape childrenswear over forecast period
  • Challenges to category go beyond physical wear and tear
  • Distribution to further shift online as retailers and brands develop seamless omnichannel operations
CATEGORY DATA
  • Table 1 Sales of Childrenswear by Category: Volume 2019-2024
  • Table 2 Sales of Childrenswear by Category: Value 2019-2024
  • Table 3 Sales of Childrenswear by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Childrenswear by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Childrenswear: % Value 2020-2024
  • Table 6 LBN Brand Shares of Childrenswear: % Value 2021-2024
  • Table 7 Forecast Sales of Childrenswear by Category: Volume 2024-2029
  • Table 8 Forecast Sales of Childrenswear by Category: Value 2024-2029
  • Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
  • Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN AUSTRALIA
EXECUTIVE SUMMARY
  • Apparel and footwear impacted by challenging economic conditions in 2024
  • Market polarisation, DEI and sustainability emerge as key trends in 2024
  • Mergers and disruptive DTC models shape competitive landscape
  • E-commerce continues to evolve in Australia, responding to consumer demand and shaping trends that echo across the industry
  • What next for apparel and footwear?
MARKET DATA
  • Table 11 Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 12 Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
  • Table 15 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
  • Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
  • Table 17 Distribution of Apparel and Footwear by Format: % Value 2019-2024
  • Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2024
  • Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
  • Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
  • Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
  • Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources