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Childrenswear in Vietnam

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    Report

  • 18 Pages
  • November 2023
  • Region: Vietnam
  • Euromonitor International
  • ID: 1946063
During the height of the pandemic era (2020 and 2021), sales of childrenswear plummeted in value and volume terms as children were required to stay at home, by government diktat, and schools were closed. However, the end of the pandemic, alongside the vaccination programme, has provided parents with the confidence to take their children for outdoor activities, sports, travelling, and social activities again, which has helped to boost demand for childrenswear in 2022 and 2023.

The Childrenswear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Childrenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CHILDRENSWEAR IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Childrenswear records strong growth in value and volume terms in 2023
  • Players focus on product materials to win over parents and guardians
  • Local brands focusing on meeting the changing needs of locals, but Uniqlo remains the standout player
PROSPECTS AND OPPORTUNITIES
  • Childrenswear will grow healthily thanks to better economic performance
  • Livestreaming and e-commerce should help to boost sales of childrenswear
  • Childrenswear is expected to receive more attention from local brands
CATEGORY DATA
  • Table 1 Sales of Childrenswear by Category: Volume 2018-2023
  • Table 2 Sales of Childrenswear by Category: Value 2018-2023
  • Table 3 Sales of Childrenswear by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Childrenswear by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Childrenswear: % Value 2019-2023
  • Table 6 LBN Brand Shares of Childrenswear: % Value 2020-2023
  • Table 7 Forecast Sales of Childrenswear by Category: Volume 2023-2028
  • Table 8 Forecast Sales of Childrenswear by Category: Value 2023-2028
  • Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
  • Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028
APPAREL AND FOOTWEAR IN VIETNAM
EXECUTIVE SUMMARY
  • Apparel and footwear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 11 Sales of Apparel and Footwear by Category: Volume 2018-2023
  • Table 12 Sales of Apparel and Footwear by Category: Value 2018-2023
  • Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
  • Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
  • Table 15 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
  • Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
  • Table 17 Distribution of Apparel and Footwear by Format: % Value 2018-2023
  • Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2023
  • Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
  • Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
  • Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
  • Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources