Satellite TV Providers in the US - Industry Market Research Report

Weak signal: The expanding availability of online content will continue to pose a threat to traditional TV

Satellite TV providers distribute TV programs on a subscription or fee basis through direct broadcast satellites. These providers have struggled with intense competition from online streaming services, fueling a depression in subscriber rates. As a result, revenue has fallen at an estimated CAGR of 4.1% to $46.8 billion through the end of 2023. Also, despite the economic recovery from the pandemic, revenue is expected to drop 1.9% in 2023 alone. New networks, boosted channel options and bonus features have padded satellite TV providers from extreme drops, as providers have been able to charge high rates to existing customers with these additional services. As a result of a lower consumer base, companies attempt to compensate by selling higher-margin services to existing customers. Also, providers lock in a segment of revenue for a period of time, as subscribers to satellite TV are on a contract for usually a year or two. These reasons explain why satellite TV profit as a percentage of revenue has remained relatively steady despite poor industry performance overall.

Satellite TV providers distribute TV programs on a subscription or fee basis through direct broadcast satellites. These TV providers also include multipoint distribution system operators that deliver wireless TV programming using ground stations. However, these companies operate in rural areas and have a negligible impact on satellite TV performance. These providers exclude broadcast TV networks and other satellite telecommunications providers.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.