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Cigarettes in Thailand

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    Report

  • 24 Pages
  • June 2024
  • Region: Thailand
  • Euromonitor International
  • ID: 1954856
The market for cigarettes in Thailand exhibited a decline in volume terms in 2023, albeit at a slower rate than in 2022. Besides the impact of ongoing economic uncertainty, performance continued to be negatively affected by the impact of excise tax adjustments, which came into force in October 2021. Cigarette packets priced up to THB72 were subject to a 25% tax levy whilst those priced above TBH72 were subject to a higher tax rate of 42%.

The Cigarettes in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cigarettes Including Fine Cut Stick Equivalent.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cigarettes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Excise tax increases and illicit cigarette trade have negative impact on volumes
  • Growing health concerns and tighter restrictions deter consumers from lighting up
  • Smaller bands drive innovation amid challenging competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Illegal trade poses continued threat, as smoking legal cigarettes becomes prohibitively expensive
  • Movement towards smoke-free society will result in fewer new smokers
  • Possible tax on e-cigarettes, combined with recovery of tourism industry could have positive effect on demand
TAXATION AND PRICING
  • Taxation rates
  • Summary 1 Taxation and Duty Levies 2018-2023
  • Average cigarette pack price breakdown
  • Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 1 Sales of Cigarettes: Volume 2018-2023
  • Table 2 Sales of Cigarettes by Category: Value 2018-2023
  • Table 3 Sales of Cigarettes: % Volume Growth 2018-2023
  • Table 4 Sales of Cigarettes by Category: % Value Growth 2018-2023
  • Table 5 Sales of Cigarettes by Blend: % Volume 2018-2023
  • Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
  • Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
  • Table 8 Sales of Cigarettes by Pack Size: % Volume 2018-2023
  • Table 9 Sales of Cigarettes by Price Band: % Volume 2018-2023
  • Table 10 NBO Company Shares of Cigarettes: % Volume 2019-2023
  • Table 11 LBN Brand Shares of Cigarettes: % Volume 2020-2023
  • Table 12 Sales of Cigarettes by Distribution Format: % Volume 2018-2023
  • Table 13 Illicit Trade Estimate of Cigarettes: Volume 2018-2023
  • Table 14 Forecast Sales of Cigarettes: Volume 2023-2028
  • Table 15 Forecast Sales of Cigarettes by Category: Value 2023-2028
  • Table 16 Forecast Sales of Cigarettes: % Volume Growth 2023-2028
  • Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2023-2028
  • Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2023-2028
  • Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2023-2028
  • Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2023-2028
  • Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2023-2028
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2023-2028
TOBACCO IN THAILAND
EXECUTIVE SUMMARY
  • Tobacco in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 3 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Health warnings
  • Plain packaging
  • Point-of-sale display bans
  • Smoking in public places
  • Flavoured tobacco product ban
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 23 Number of Adult Smokers by Gender 2018-2023
MARKET DATA
  • Table 24 Sales of Tobacco by Category: Volume 2018-2023
  • Table 25 Sales of Tobacco by Category: Value 2018-2023
  • Table 26 Sales of Tobacco by Category: % Volume Growth 2018-2023
  • Table 27 Sales of Tobacco by Category: % Value Growth 2018-2023
  • Table 28 Forecast Sales of Tobacco by Category: Volume 2023-2028
  • Table 29 Forecast Sales of Tobacco by Category: Value 2023-2028
  • Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
  • Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 4 Research Sources