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Depilatories in Norway

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    Report

  • 20 Pages
  • April 2024
  • Region: Norway
  • Euromonitor International
  • ID: 219884
Depilatories in Norway is characterised by a high degree of maturity. The preference for a hairless appearance has been the norm for a long time, leading to limited opportunities for innovation and premiumisation. Furthermore, the market is dominated by a few well-known brands and faces intense price pressure from low-cost stores like Normal and Europris.

The Depilatories in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Depilatories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • A mature market with limited innovation
  • Subscription services: A potential disruptor
  • Skinification and the natural ingredient trend
PROSPECTS AND OPPORTUNITIES
  • A mature product area with limited growth potential
  • Declining appeal of advanced at-home hair removal solutions
  • A consolidated product area dominated by established players
CATEGORY DATA
  • Table 1 Sales of Depilatories by Category: Value 2018-2023
  • Table 2 Sales of Depilatories by Category: % Value Growth 2018-2023
  • Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
  • Table 4 NBO Company Shares of Depilatories: % Value 2019-2023
  • Table 5 LBN Brand Shares of Depilatories: % Value 2020-2023
  • Table 6 Forecast Sales of Depilatories by Category: Value 2023-2028
  • Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN NORWAY
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 8 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 14 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources