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Home Improvement in China

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    Report

  • 19 Pages
  • May 2024
  • Region: China
  • Euromonitor International
  • ID: 2219013
In 2023, home improvement in China experienced a slow current value increase, primarily owing to a resurgence in demand after a sluggish year in 2022. This was mainly because of the boom in real estate in China, and the renewed interest in home improvement projects as individuals prioritised enhancing their living spaces, supported by the continual shift towards remote working and increased amount of time spent at home.

The Home Improvement in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Improvement market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising disposable incomes aid growth in home improvement in China
  • Resurgence of home renovation projects supports sales of floor covering
  • Nippon Paint remains the leading brand in home improvement, owing to its good reputation
PROSPECTS AND OPPORTUNITIES
  • Innovation in cordless tools set to negatively impact sales of corded power tools
  • Bathroom and sanitaryware set to perform below overall home improvement as it reaches saturation
CATEGORY DATA
  • Table 1 Sales of Home Improvement by Category: Value 2018-2023
  • Table 2 Sales of Home Improvement by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Home Improvement: % Value 2019-2023
  • Table 4 LBN Brand Shares of Home Improvement: % Value 2020-2023
  • Table 5 Distribution of Home Improvement by Format: % Value 2018-2023
  • Table 6 Forecast Sales of Home Improvement by Category: Value 2023-2028
  • Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOME AND GARDEN IN CHINA
EXECUTIVE SUMMARY
  • Home and garden in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 8 Sales of Home and Garden by Category: Value 2018-2023
  • Table 9 Sales of Home and Garden by Category: % Value Growth 2018-2023
  • Table 10 NBO Company Shares of Home and Garden: % Value 2019-2023
  • Table 11 LBN Brand Shares of Home and Garden: % Value 2020-2023
  • Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
  • Table 13 Distribution of Home and Garden by Format: % Value 2018-2023
  • Table 14 Distribution of Home and Garden by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Home and Garden by Category: Value 2023-2028
  • Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources