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Food Preparation Appliances in Turkey

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    Report

  • 38 Pages
  • January 2024
  • Region: Turkey
  • Euromonitor International
  • ID: 2219083
Sales in food preparation appliances see healthy volume growth in 2023, continuing the trend seen since the era of the pandemic, when consumers were spending more time cooking at home and trying out new recipes. Indeed, food preparation appliances offer convenience and time-saving attributes in this context, along with being smaller-ticket items compared to large appliances, thus being more affordable for consumers.

The Food Preparation Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Blenders, Food Processors, Juice Extractors, Mixers, Other Food Preparation Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Food Preparation Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

FOOD PREPARATION APPLIANCES IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Food preparation appliances continue to be supported by home-cooking and home-baking trends
  • Average unit prices continue to rise, affecting appliances in a cross-category trend
  • The sales of juice extractors went down
PROSPECTS AND OPPORTUNITIES
  • Increasing number of modern houses will continue to support sales
  • Local brands expected to maintain and grow their share, thanks to offering an attractive quality-to-price ratio
  • E-commerce continues to grow its distribution share
CATEGORY DATA
  • Table 1 Sales of Food Preparation Appliances by Category: Volume 2018-2023
  • Table 2 Sales of Food Preparation Appliances by Category: Value 2018-2023
  • Table 3 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
  • Table 6 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
  • Table 7 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
  • Table 8 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
  • Table 10 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
CONSUMER APPLIANCES IN TURKEY
EXECUTIVE SUMMARY
  • Consumer appliances record growth, despite the major earthquake which hit the country in February 2023
  • Devaluation of the TRY and increase in VAT lead to price hikes
  • Price competition between companies intensifies
  • E-commerce continues to grow
  • Consumer appliances has good prospects for ongoing growth
MARKET INDICATORS
  • Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
  • Table 13 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
  • Table 14 Sales of Consumer Appliances by Category: Volume 2018-2023
  • Table 15 Sales of Consumer Appliances by Category: Value 2018-2023
  • Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
  • Table 17 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
  • Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
  • Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
  • Table 22 Sales of Small Appliances by Category: Volume 2018-2023
  • Table 23 Sales of Small Appliances by Category: Value 2018-2023
  • Table 24 Sales of Small Appliances by Category: % Volume Growth 2018-2023
  • Table 25 Sales of Small Appliances by Category: % Value Growth 2018-2023
  • Table 26 NBO Company Shares of Major Appliances: % Volume 2019-2023
  • Table 27 LBN Brand Shares of Major Appliances: % Volume 2020-2023
  • Table 28 NBO Company Shares of Small Appliances: % Volume2019-2023
  • Table 29 LBN Brand Shares of Small Appliances: % Volume2020-2023
  • Table 30 Distribution of Major Appliances by Format: % Volume 2018-2023
  • Table 31 Distribution of Small Appliances by Format: % Volume 2018-2023
  • Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
  • Table 33 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
  • Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
  • Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
  • Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
  • Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
  • Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
  • Table 40 Forecast Sales of Small Appliances by Category: Volume 2023-2028
  • Table 41 Forecast Sales of Small Appliances by Category: Value 2023-2028
  • Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
  • Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources