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Sun Care in Japan

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    Report

  • 24 Pages
  • April 2024
  • Region: Japan
  • Euromonitor International
  • ID: 222012
Sun care saw dynamic current value growth in Japan in 2023. At the top level, it was the category with the best growth rate in beauty and personal care. There were several factors which supported growth. One was the increased opportunities for going out. The reclassification of COVID-19 from level 2 to level 5 by the Japanese government in May 2023 normalised social activities. Face masks were also worn less often, and people returned to their full-face lives outside the home.

The Sun Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sun Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SUN CARE IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Dynamic growth due to more time spent outside, and the long, hot summer
  • A new waterproof standard is established
  • Products with colour cosmetics function attract attention
PROSPECTS AND OPPORTUNITIES
  • Sun protection will continue to grow, with room for expansion amongst men
  • Sun protection products with high skin care functionality will continue to see demand
  • Social media drives user reviews, but a need to establish an objective effect measurement
CATEGORY DATA
  • Table 1 Sales of Sun Care by Category: Value 2018-2023
  • Table 2 Sales of Sun Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Sun Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Sun Care: % Value 2020-2023
  • Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
  • Table 6 Forecast Sales of Sun Care by Category: Value 2023-2028
  • Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN JAPAN
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 8 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 14 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources