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Sun Care in Romania

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    Report

  • 21 Pages
  • May 2024
  • Region: Romania
  • Euromonitor International
  • ID: 222018
In 2023, sun care in Romania witnessed another year of surging retail volume and current value sales, remaining one of the most rapidly expanding categories within beauty and personal care. Part of the reason for continued dynamism was that sales of sun care products were hit particularly hard during the first year of the COVID-19 pandemic in 2020. Indeed, despite seeing three years of strong growth over 2021-2023, volume sales still did not recover to the 2019 level in 2023.

The Sun Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sun Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rebound from pandemic decline and changing consumer habits drive dynamic growth
  • Both premium and mass sun care perform well
  • Sun protection dominates, and drives growth in sun care
PROSPECTS AND OPPORTUNITIES
  • Continued growth as consumers are more aware of the dangers of sun exposure
  • Health and wellness trend likely to drive growth across adult and baby sun care
  • Premium sun care set to see stronger growth, but remain smaller than mass
CATEGORY DATA
  • Table 1 Sales of Sun Care by Category: Value 2018-2023
  • Table 2 Sales of Sun Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Sun Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Sun Care: % Value 2020-2023
  • Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
  • Table 6 Forecast Sales of Sun Care by Category: Value 2023-2028
  • Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN ROMANIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 8 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 14 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources