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Sun Care in Bulgaria

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    Report

  • 20 Pages
  • April 2024
  • Region: Bulgaria
  • Euromonitor International
  • ID: 305800
Sun care in Bulgaria was hard hit during the pandemic when travel all but stopped in the country. Bulgarian consumers do not use sun protection all year round, with usage mainly concentrated during the summer season when citizens take holidays and tourists flock to the country. In 2023, the summer season was relatively short-lived in 2023 due partly to bad weather and floods along the coastline.

The Sun Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sun Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sun care consumption is dampened by bad weather
  • Rising demand for facial sun protection among women
  • Consumers remain price-sensitive amid cost-of-living crisis
PROSPECTS AND OPPORTUNITIES
  • Desire for tanned skin to drive sales of self-tanning products
  • E-commerce to develop with aid of social media trends
  • Premium sun care to grow at fast pace
CATEGORY DATA
  • Table 1 Sales of Sun Care by Category: Value 2018-2023
  • Table 2 Sales of Sun Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Sun Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Sun Care: % Value 2020-2023
  • Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
  • Table 6 Forecast Sales of Sun Care by Category: Value 2023-2028
  • Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN BULGARIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 8 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 14 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources