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Tissue and Hygiene in Bulgaria

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    Report

  • 49 Pages
  • March 2025
  • Region: Bulgaria
  • Euromonitor International
  • ID: 2306265
Tissue and hygiene in Bulgaria witnessed moderate value growth in 2024 driven by the robust performance of volume sales. The essential nature of these products provides a steady level of demand. Furthermore, the hygiene culture in Bulgaria has strengthened since the COVID-19 pandemic, with consumers buying products to maintain personal hygiene levels. Volume growth was supported by a slight recovery in population trends with just fractional decline of 0.

The Tissue and Hygiene in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2019-2024
  • Table 2 Infant Population 2019-2024
  • Table 3 Female Population by Age 2019-2024
  • Table 4 Total Population by Age 2019-2024
  • Table 5 Households 2019-2024
  • Table 6 Forecast Infant Population 2024-2029
  • Table 7 Forecast Female Population by Age 2024-2029
  • Table 8 Forecast Total Population by Age 2024-2029
  • Table 9 Forecast Households 2024-2029
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN BULGARIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Menstrual care posts steady growth
  • Procter & Gamble Bulgaria leads in menstrual care
  • Health and beauty specialists are preferred channel
PROSPECTS AND OPPORTUNITIES
  • Menstrual care outlook looks promising
  • E-commerce growth is anticipated as ‘click and collect’ develops
  • Sustainable menstrual care innovations to gain ground
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
  • Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
  • Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
  • Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN BULGARIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Nappies/diapers/pants posts steady value growth
  • Procter & Gamble Bulgaria EOOD maintains a strong lead
  • Modern channel leads in terms of distribution
PROSPECTS AND OPPORTUNITIES
  • Category faces value growth potential from innovative lines
  • E-commerce channel aligns with modern lifestyles
  • Sustainable product development will raise product quality
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN BULGARIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Strong growth as awareness expands of incontinence issues and products
  • Cost of living pressures drive sales of more affordable products
  • Health and beauty specialists are primary channel
PROSPECTS AND OPPORTUNITIES
  • Adult incontinence faces strong growth prospects
  • E-commerce to extend its role in distribution
  • Innovation will focus heavily on improving efficacy
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES IN BULGARIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Wipes reports steady performance amid need for convenience and hygiene
  • Domestic player Agiva OOD leads in wipes
  • Discounters is the fastest-growing distribution channel
PROSPECTS AND OPPORTUNITIES
  • Promising outlook for wipes driven by convenience
  • Scope to grow retail e-commerce offers
  • Natural and chemical free wipes will guide product developments
CATEGORY DATA
  • Table 38 Retail Sales of Wipes by Category: Value 2019-2024
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN BULGARIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Retail tissue sales rebound in volume terms aided by paper towels
  • Domestic player Interpred Partner leads the pack
  • E-commerce strikes a chord with younger generations
PROSPECTS AND OPPORTUNITIES
  • Retail tissue has stronger outlook in value terms
  • E-commerce channel offers strong growth prospects
  • Better quality and eco-lines will lead new innovations
CATEGORY DATA
  • Table 44 Retail Sales of Tissue by Category: Value 2019-2024
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2020-2024
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2021-2024
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2024-2029
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN BULGARIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Healthy growth in AFH tissue and hygiene category
  • Negligible sales of AFH hygiene
  • Limited innovations in 2024
PROSPECTS AND OPPORTUNITIES
  • Bright outlook for AFH tissue and hygiene
  • Horeca and tourism industries offer growth potential
  • Digital dispensers could enhance convenience
CATEGORY DATA
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
  • Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
  • Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
  • Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
  • Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029