Online Baby & Infant Apparel Sales in the US - Industry Market Research Report

Born Fashionista: Increasing Consumer Purchasing Power Will Likely Drive the Industry

Over the five years to 2023, revenue for the Online Baby and Infant Apparel Sales industry increased significantly, aided by the e-commerce sector capturing significant market share from brick-and-mortar apparel stores as more consumers felt more comfortable shopping online. Additionally, strengthening economic conditions for much of the period, including rising consumer confidence and disposable income, continue to boost demand for industry products. However, the number of births has decreased during the period, which in turn has pushed down the number of infants and toddlers. Even so, the economic climate and strong growth in e-commerce sales have benefited the industry. Over the five years to 2023, industry revenue is expected to grow at a CAGR of 10.1% to $4.6 billion, including an expected 4.8% increase in 2023 alone.

Companies in this industry sell baby and infant apparel online. The industry includes online-only e-tailers as well as brick-and-mortar stores that also have an online presence.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.