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Writing Instruments in the Philippines

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    Report

  • 18 Pages
  • January 2025
  • Region: Philippines
  • Euromonitor International
  • ID: 2321860
The market for writing instruments in the Philippines continued to expand in 2024, driven by population growth, which resulted in more children attending school and adults entering the workforce. However, the rate of volume growth slowed compared to 2021 and 2022, primarily due to the increasing integration of hybrid digital and offline set-ups in schools and workplaces post-pandemic.

The Writing Instrumentsin Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Writing Instruments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Digitalisation contributes to slowdown in growth of writing instruments
  • Personalisation gains appeal in offline channels, as e-commerce gains traction
  • Growing popularity of colouring as therapeutic activity
PROSPECTS AND OPPORTUNITIES
  • Writing instruments will remain vital, despite trend towards digitalisation
  • Child-safe writing instruments will gain traction
  • Expected rising demand for eco-friendly offerings
CATEGORY DATA
  • Table 1 Sales of Writing Instruments by Category: Volume 2019-2024
  • Table 2 Sales of Writing Instruments by Category: Value 2019-2024
  • Table 3 Sales of Writing Instruments by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Writing Instruments by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Writing Instruments: % Value 2020-2024
  • Table 6 LBN Brand Shares of Writing Instruments: % Value 2021-2024
  • Table 7 Distribution of Writing Instruments by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Writing Instruments by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Writing Instruments by Category: Value 2024-2029
  • Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2024-2029
PERSONAL ACCESSORIES IN THE PHILIPPINES
EXECUTIVE SUMMARY
  • Personal accessories in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for personal accessories?
MARKET DATA
  • Table 12 Sales of Personal Accessories by Category: Volume 2019-2024
  • Table 13 Sales of Personal Accessories by Category: Value 2019-2024
  • Table 14 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Personal Accessories by Category: % Value Growth 2019-2024
  • Table 16 NBO Company Shares of Personal Accessories: % Value 2020-2024
  • Table 17 LBN Brand Shares of Personal Accessories: % Value 2021-2024
  • Table 18 Distribution of Personal Accessories by Format: % Value 2019-2024
  • Table 19 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
  • Table 20 Forecast Sales of Personal Accessories by Category: Value 2024-2029
  • Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
  • Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources