With the Coronavirus (COVID-19) pandemic having interrupted commercial activity in key sectors of the Thai economy during 2020 and large parts of 2021, many Thai consumers adopted a very careful approach to their spending. Companies in writing instruments suffered as a result. For example, DTC Industries announced a negative retail sales performance for its domestic ball point pen brand Lancer.
The Writing Instrumentsin Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Writing Instrumentsin Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Writing Instruments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
WRITING INSTRUMENTS IN THAILANDKEY DATA FINDINGS
2022 DEVELOPMENTS
- The demand for writing instruments improves as pandemic measures ease
- Aggressive and innovative promotional campaigns continue to boost sales of writing instruments
- Retailers and players look to a more integrated approach to distribution and communication
PROSPECTS AND OPPORTUNITIES
- Innovation and limited editions set to continue to foster interest in writing instruments
- Players are required to keep pace with changing lifestyles to maintain relevance and interest
- A more integrated approach to retailing is set to be consolidated in writing instruments
CATEGORY DATA
- Table 1 Sales of Writing Instruments by Category: Volume 2017-2022
- Table 2 Sales of Writing Instruments by Category: Value 2017-2022
- Table 3 Sales of Writing Instruments by Category: % Volume Growth 2017-2022
- Table 4 Sales of Writing Instruments by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Writing Instruments: % Value 2018-2022
- Table 6 LBN Brand Shares of Writing Instruments: % Value 2019-2022
- Table 7 Distribution of Writing Instruments by Format: % Value 2017-2022
- Table 8 Forecast Sales of Writing Instruments by Category: Volume 2022-2027
- Table 9 Forecast Sales of Writing Instruments by Category: Value 2022-2027
- Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2022-2027
- Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2022-2027
PERSONAL ACCESSORIES IN THAILAND
EXECUTIVE SUMMARY
- Personal accessories in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for personal accessories?
MARKET DATA
- Table 12 Sales of Personal Accessories by Category: Volume 2017-2022
- Table 13 Sales of Personal Accessories by Category: Value 2017-2022
- Table 14 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
- Table 15 Sales of Personal Accessories by Category: % Value Growth 2017-2022
- Table 16 NBO Company Shares of Personal Accessories: % Value 2018-2022
- Table 17 LBN Brand Shares of Personal Accessories: % Value 2019-2022
- Table 18 Distribution of Personal Accessories by Format: % Value 2017-2022
- Table 19 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
- Table 20 Forecast Sales of Personal Accessories by Category: Value 2022-2027
- Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
- Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
- Summary 1 Research Sources
