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Personal Accessories in Turkey

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    Report

  • 51 Pages
  • January 2025
  • Region: Turkey
  • Euromonitor International
  • ID: 2347447
Inflation and interest rates in Turkey remained high in 2024, negatively affecting consumer spending and demand for non-essential goods such as personal accessories. Due to the economic crisis in Turkey, price-sensitive consumers were increasingly drawn to more affordable personal accessories, whilst the affluent population and those less affected by the economic downturn continued to opt for luxury brands.

The Personal Accessoriesin Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Personal accessories in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for personal accessories?
MARKET DATA
  • Table 1 Sales of Personal Accessories by Category: Volume 2019-2024
  • Table 2 Sales of Personal Accessories by Category: Value 2019-2024
  • Table 3 Sales of Personal Accessories by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Personal Accessories by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Personal Accessories: % Value 2020-2024
  • Table 6 LBN Brand Shares of Personal Accessories: % Value 2021-2024
  • Table 7 Distribution of Personal Accessories by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Personal Accessories by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Personal Accessories by Category: Value 2024-2029
  • Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAGS AND LUGGAGE IN TURKEYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Derimod invests heavily in retail e-commerce
  • Second-hand bags create some challenges for luxury brands
  • Demand for eco-conscious luggage and bags is rising
PROSPECTS AND OPPORTUNITIES
  • More investment in corporate social responsibility
  • Players are keen to target Generations Z and Alpha
  • Manufacturers will source raw materials locally
CATEGORY DATA
  • Table 12 Sales of Bags and Luggage by Category: Volume 2019-2024
  • Table 13 Sales of Bags and Luggage by Category: Value 2019-2024
  • Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
  • Table 15 Sales of Bags and Luggage by Category: % Value Growth 2019-2024
  • Table 16 Sales of Luggage by Type: % Value 2019-2024
  • Table 17 NBO Company Shares of Bags and Luggage: % Value 2020-2024
  • Table 18 LBN Brand Shares of Bags and Luggage: % Value 2021-2024
  • Table 19 Distribution of Bags and Luggage by Format: % Value 2019-2024
  • Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2024-2029
  • Table 21 Forecast Sales of Bags and Luggage by Category: Value 2024-2029
  • Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2024-2029
  • Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2024-2029
JEWELLERY IN TURKEYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Economic conditions hamper jewelery sales
  • Jewellery continues to be dominated by domestic companies
  • Store-based retailers remain vital but e-commerce is now a key channel
PROSPECTS AND OPPORTUNITIES
  • Capsule collections expected to gain pace
  • Demand for lab-grown diamonds shows promise
  • Local designer brands are expected to gain traction
CATEGORY DATA
  • Table 24 Sales of Jewellery by Category: Volume 2019-2024
  • Table 25 Sales of Jewellery by Category: Value 2019-2024
  • Table 26 Sales of Jewellery by Category: % Volume Growth 2019-2024
  • Table 27 Sales of Jewellery by Category: % Value Growth 2019-2024
  • Table 28 Sales of Costume Jewellery by Type: % Value 2019-2024
  • Table 29 Sales of Fine Jewellery by Type: % Value 2019-2024
  • Table 30 Sales of Fine Jewellery by Collection: % Value 2019-2024
  • Table 31 Sales of Fine Jewellery by Metal: % Value 2019-2024
  • Table 32 NBO Company Shares of Jewellery: % Value 2020-2024
  • Table 33 LBN Brand Shares of Jewellery: % Value 2021-2024
  • Table 34 Distribution of Jewellery by Format: % Value 2019-2024
  • Table 35 Forecast Sales of Jewellery by Category: Volume 2024-2029
  • Table 36 Forecast Sales of Jewellery by Category: Value 2024-2029
  • Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2024-2029
  • Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2024-2029
TRADITIONAL AND CONNECTED WATCHES IN TURKEYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Luxury watches enjoy solid consumer demand
  • Rise in sales of second-hand watches
  • E-commerce is a key channel for watches
PROSPECTS AND OPPORTUNITIES
  • Greater focus on omni-channel strategies
  • Connected watches may suffer from shorter lifecycle
  • Second-hand sales platforms are expected to grow
CATEGORY DATA
  • Table 39 Sales of Traditional and Connected Watches by Category: Volume 2019-2024
  • Table 40 Sales of Traditional and Connected Watches by Category: Value 2019-2024
  • Table 41 Sales of Traditional and Connected Watches by Category: % Volume Growth 2019-2024
  • Table 42 Sales of Traditional and Connected Watches by Category: % Value Growth 2019-2024
  • Table 43 Sales of Traditional Watches by Category: Volume 2019-2024
  • Table 44 Sales of Traditional Watches by Category: Value 2019-2024
  • Table 45 Sales of Traditional Watches by Category: % Volume Growth 2019-2024
  • Table 46 Sales of Traditional Watches by Category: % Value Growth 2019-2024
  • Table 47 Sales of Traditional Watches by Price Band: Volume 2019-2024
  • Table 48 Sales of Traditional Watches by Price Band: Value 2019-2024
  • Table 49 Sales of Traditional Watches by Price Band: % Volume Growth 2019-2024
  • Table 50 Sales of Traditional Watches by Price Band: % Value Growth 2019-2024
  • Table 51 Sales of Connected Watches by Category: Volume 2019-2024
  • Table 52 Sales of Connected Watches by Category: Value 2019-2024
  • Table 53 Sales of Connected Watches by Category: % Volume Growth 2019-2024
  • Table 54 Sales of Connected Watches by Category: % Value Growth 2019-2024
  • Table 55 NBO Company Shares of Traditional Watches: % Value 2020-2024
  • Table 56 LBN Brand Shares of Traditional Watches: % Value 2021-2024
  • Table 57 NBO Company Shares of Connected Watches: % Value 2020-2024
  • Table 58 LBN Brand Shares of Connected Watches: % Value 2021-2024
  • Table 59 Distribution of Traditional Watches by Format: % Value 2019-2024
  • Table 60 Distribution of Connected Watches by Format: % Value 2019-2024
  • Table 61 Forecast Sales of Traditional and Connected Watches by Category: Volume 2024-2029
  • Table 62 Forecast Sales of Traditional and Connected Watches by Category: Value 2024-2029
  • Table 63 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2024-2029
  • Table 64 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2024-2029
  • Table 65 Forecast Sales of Traditional Watches by Category: Volume 2024-2029
  • Table 66 Forecast Sales of Traditional Watches by Category: Value 2024-2029
  • Table 67 Forecast Sales of Traditional Watches by Category: % Volume Growth 2024-2029
  • Table 68 Forecast Sales of Traditional Watches by Category: % Value Growth 2024-2029
  • Table 69 Forecast Sales of Connected Watches by Category: Volume 2024-2029
  • Table 70 Forecast Sales of Connected Watches by Category: Value 2024-2029
  • Table 71 Forecast Sales of Connected Watches by Category: % Volume Growth 2024-2029
  • Table 72 Forecast Sales of Connected Watches by Category: % Value Growth 2024-2029
WRITING INSTRUMENTS IN TURKEYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Private label grows amid inflationary conditions
  • Digital writing instruments continue to hamper growth in writing instruments
  • Corporate gifting loses popularity
PROSPECTS AND OPPORTUNITIES
  • Shift from unbranded and counterfeit products towards branded products
  • Stronger focus on e-commerce channels over the forecast period
  • Supermarkets and hypermarkets shares will grow further
CATEGORY DATA
  • Table 73 Sales of Writing Instruments by Category: Volume 2019-2024
  • Table 74 Sales of Writing Instruments by Category: Value 2019-2024
  • Table 75 Sales of Writing Instruments by Category: % Volume Growth 2019-2024
  • Table 76 Sales of Writing Instruments by Category: % Value Growth 2019-2024
  • Table 77 NBO Company Shares of Writing Instruments: % Value 2020-2024
  • Table 78 LBN Brand Shares of Writing Instruments: % Value 2021-2024
  • Table 79 Distribution of Writing Instruments by Format: % Value 2019-2024
  • Table 80 Forecast Sales of Writing Instruments by Category: Volume 2024-2029
  • Table 81 Forecast Sales of Writing Instruments by Category: Value 2024-2029
  • Table 82 Forecast Sales of Writing Instruments by Category: % Volume Growth 2024-2029
  • Table 83 Forecast Sales of Writing Instruments by Category: % Value Growth 2024-2029