Mobile Phones in Brazil

Mobile phones in Brazil faced significant challenges in recent years, with 2023 continuing to see declines in both retail volume and current value terms. This was largely a reflection of the broader economic situation in Brazil, where inflation and reduced consumer purchasing power made consumers more cautious about their spending. Many delayed non-essential purchases, opting to extend the life of their current devices instead of buying new ones.

The Mobile Phones in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mobile Phones market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.