+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Retailing in Italy

  • PDF Icon

    Report

  • 171 Pages
  • March 2022
  • Region: Italy
  • Euromonitor International
  • ID: 235887
Overall, retailing in Italy in 2021 performed well. Many Italian consumers wanted to return to their normal lifestyles and were willing to spend and recover purchasing and consumption occasions lost during 2020 due to the Coronavirus (COVID-19) pandemic and related lockdown and other restrictions on retailing and consumer movement. Therefore, many retailing categories registered a more positive growth performance compared to 2020, although there were significant variations through the industry.

The Retailing in Italy report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

RETAILING IN ITALY
EXECUTIVE SUMMARY
  • Retailing in 2021: The big picture
  • Boom in e-commerce continues
  • Rising trend for proximity stores
  • What next for retailing?
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2021
  • Physical retail landscape
  • Cash and carry
  • Seasonality
  • Christmas Holidays
  • Easter
  • Valentine’s Day/Father’s Day/Mother’s Day
  • Summer Holidays/Back to School
  • Payments
  • Delivery and collection
  • Emerging business models
MARKET DATA
  • Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
  • Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
  • Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
  • Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
  • Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
  • Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
  • Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
  • Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
  • Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
  • Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
  • Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
  • Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
  • Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
  • Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
  • Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
  • Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
  • Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
  • Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
  • Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
  • Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
  • Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
  • Table 27 Retailing GBO Company Shares: % Value 2017-2021
  • Table 28 Retailing GBN Brand Shares: % Value 2018-2021
  • Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
  • Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
  • Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
  • Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
  • Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
  • Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
  • Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
  • Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
  • Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
  • Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
  • Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
  • Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
  • Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
  • Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
  • Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
  • Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
  • Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
  • Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
  • Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
  • Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
  • Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
  • Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
  • Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
  • Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
  • Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
  • Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
  • Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
  • Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
  • Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
  • Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
  • Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
  • Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
  • Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
SOURCES
  • Summary 2 Research Sources
CONVENIENCE STORES IN ITALYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Location and relationship advantages boost the performance of convenience stores
  • New format for Esselunga continues convenience and added-value developments
  • Pam Panorama is expanding its convenience stores network in line with key convenience and safety concepts
PROSPECTS AND OPPORTUNITIES
  • Integration of digital experience expected to gain more and more space in players’ strategies
  • Omnichannel strategy moves to the forefront of thinking for go-ahead players
  • Added value products and customer relationships offer growth opportunities for convenience stores
CHANNEL DATA
  • Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
  • Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
  • Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
  • Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
  • Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
  • Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN ITALYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Robust performance for discounters as pandemic trends linger in 2021
  • Eurospin uses advertising, outlet expansion and wider product choice to stay ahead of the field
  • Increasing product offer and expanding store networks to raise the profile and competitive edge of discounters
PROSPECTS AND OPPORTUNITIES
  • Mix of competitive prices, wide store presence and modern ranges to increase the appeal of discounters
  • Omnichannel approach provides the key to unlock the door to growth opportunities
  • Sustainability and solidarity initiatives to add dynamism to company strategies to engage with consumers
CHANNEL DATA
  • Table 80 Discounters: Value Sales, Outlets and Selling Space 2016-2021
  • Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 82 Discounters GBO Company Shares: % Value 2017-2021
  • Table 83 Discounters GBN Brand Shares: % Value 2018-2021
  • Table 84 Discounters LBN Brand Shares: Outlets 2018-2021
  • Table 85 Discounters LBN Brand Shares: Selling Space 2018-2021
  • Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN ITALYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Robust preference for convenience, proximity and safety keeps hypermarkets under pressure in 2021
  • Hypermarkets leverage wide offer and reach and one-stop shopping aspects to increase appeal
  • Major players reshape their strategies to respond to the pressure on large formats
PROSPECTS AND OPPORTUNITIES
  • Rising importance of sustainability for image and effective performance
  • The importance of the digital boom set to guide company strategies
  • Private label and “green” concepts are focus areas as players respond to an increasingly sophisticated and sensitive consumer base
CHANNEL DATA
  • Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
  • Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 90 Hypermarkets GBO Company Shares: % Value 2017-2021
  • Table 91 Hypermarkets GBN Brand Shares: % Value 2018-2021
  • Table 92 Hypermarkets LBN Brand Shares: Outlets 2018-2021
  • Table 93 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
  • Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN ITALYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Positive growth in 2021 although the shift to smaller formats and outlets also impacts supermarkets
  • Sustainability moves increasingly towards the mainstream for players and consumers
  • Omnichannel strategies are the winning ones
PROSPECTS AND OPPORTUNITIES
  • The private label offer is set to develop in premium and basic directions to respond to the polarised consumption trend
  • Supermarkets set to continue to invest in home delivery to build on e-commerce boom
  • Proximity and modern payment methods offer competitive advantages to supermarkets
CHANNEL DATA
  • Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
  • Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 98 Supermarkets GBO Company Shares: % Value 2017-2021
  • Table 99 Supermarkets GBN Brand Shares: % Value 2018-2021
  • Table 100 Supermarkets LBN Brand Shares: Outlets 2018-2021
  • Table 101 Supermarkets LBN Brand Shares: Selling Space 2018-2021
  • Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN ITALYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Value-added services and attention to consumers’ needs favour traditional grocery retailers
  • Digitalisation provides a competitive edge for traditional grocery retailers
  • New format adds dynamism to the SignorVino offer
PROSPECTS AND OPPORTUNITIES
  • Traditional grocery retailers to look online to lure consumers away from larger rivals
  • Quality to move towards the centre of assortments, although price positioning remains key in a polarising consumer base
  • Traditional grocery retailers aim to win over consumers by focusing on Italian components, health and wellness and sustainability
CHANNEL DATA
  • Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
  • Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
  • Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN ITALYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • The lingering pandemic hampers the recovery of apparel and footwear specialist retailers
  • Companies differentiate their store and e-commerce assortments to cope with changes in retail
  • Digitalisation brings innovation in services to enhance the customer experience
PROSPECTS AND OPPORTUNITIES
  • Omnichannel approach set to inspire innovative ways of shopping and engagement with customers
  • Companies to focus on customer service to gain a competitive advantage
  • Companies seek technological solutions to win over and satisfy consumers
CHANNEL DATA
  • Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN ITALYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Improving performance as retailers and consumers adapt to the “new normal”
  • Rising use of omnichannel strategies to engage with consumers
  • Unieuro recoups some retail value share in 2021 through strong company activity
PROSPECTS AND OPPORTUNITIES
  • Rising trend for omnichannel experiences
  • Price-sensitivity and a digital focus set to inform consumer demand in the forecast period
  • Lingering health and hygiene concerns expected to continue to increase the call for contactless shopping
CHANNEL DATA
  • Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN ITALYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Rise of proximity stores fits with the growing focus on sustainability
  • Players invest in personalised services as consumer lifestyles and customer experiences change
  • New CEF La Farmacia Italiana app responds to the shift to omnichannel retailing
PROSPECTS AND OPPORTUNITIES
  • Omnichannel approach offers ways to build brand profiles and better serve consumers
  • Live streaming set to be combined with in-store experiences to maximise interaction between the brand and consumer
  • Payment by instalment and subscription services to gain consumer loyalty and hasten purchases
CHANNEL DATA
  • Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
  • Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
  • Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
  • Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN ITALYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Consumers carry home and garden hobbies into 2021 to drive retail value sales growth
  • New management of warehouse stocks and an omnichannel approach feature heavily in long-term company planning
  • Ikea Italia Retail embraces digitalisation and sustainability on the road to becoming a circular business
PROSPECTS AND OPPORTUNITIES
  • New retailing models, government support and private investment offer development opportunities
  • Digitalisation and omnichannel strategies set to characterise business approaches in the forecast period
  • Sustainability focus is set to animate consumer communication and purchasing behaviour
CHANNEL DATA
  • Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
  • Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
  • Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
  • Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
  • Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
  • Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN ITALYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Players shift to omnichannel strategies to maintain sales streams
  • Rethinking the store as players try to rationalise space
  • Coin raises profile by responding strongly to business and society developments
PROSPECTS AND OPPORTUNITIES
  • Innovation in department stores to feature technological and sustainability aspects
  • Enhanced consumer experience and commercial aspects present a developing competitive arena for department stores
  • The importance of digital services grows as community engagement tools
CHANNEL DATA
  • Table 152 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
  • Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 154 Department Stores GBO Company Shares: % Value 2017-2021
  • Table 155 Department Stores GBN Brand Shares: % Value 2018-2021
  • Table 156 Department Stores LBN Brand Shares: Outlets 2018-2021
  • Table 157 Department Stores LBN Brand Shares: Selling Space 2018-2021
  • Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN ITALYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Variety stores develop digital elements to maintain sales avenues
  • Players integrate the virtual with the physical to widen their offer and appeal
  • Small family-owned Chinese stores continue to mount a challenge
PROSPECTS AND OPPORTUNITIES
  • Retailers aim to improve the quality and experience of shopping in variety stores
  • Return to proximity and sustainability set to characterise store development
  • Integration of digital and brick-and-mortar operations to offer complete omnichannel experience to customers
CHANNEL DATA
  • Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
  • Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 162 Variety Stores GBO Company Shares: % Value 2017-2021
  • Table 163 Variety Stores GBN Brand Shares: % Value 2018-2021
  • Table 164 Variety Stores LBN Brand Shares: Outlets 2018-2021
  • Table 165 Variety Stores LBN Brand Shares: Selling Space 2018-2021
  • Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN ITALY2021 DEVELOPMENTSDIRECT SELLING IN ITALYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Direct selling rebounds as face-to-face sales return and digitalisation develops
  • Digitalisation allows players to develop omnichannel businesses and remain close to consumers
  • Vorwerk offers recognised and trusted brand names at a time of uncertainty
PROSPECTS AND OPPORTUNITIES
  • Positive outlook as direct selling remains a popular and trusted channel
  • Direct selling is set to offer new employment opportunities and benefits to the general economy
  • Wellbeing and sustainability aspects set to appeal to an increasingly health-conscious and environmentally-friendly consumer base
CHANNEL DATA
  • Table 168 Direct Selling by Category: Value 2016-2021
  • Table 169 Direct Selling by Category: % Value Growth 2016-2021
  • Table 170 Direct Selling GBO Company Shares: % Value 2017-2021
  • Table 171 Direct Selling GBN Brand Shares: % Value 2018-2021
  • Table 172 Direct Selling Forecasts by Category: Value 2021-2026
  • Table 173 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN ITALYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Homeshopping derives some benefit as a safer retailing format, while players try to diversify their presence
  • Expanding channel coverage helps homeshopping companies remain in step with retailing developments
  • Key players look to technology to offer safe and convenient retailing options and win over consumers
PROSPECTS AND OPPORTUNITIES
  • Innovation and technology to grow in importance as competitive tools
  • Rising digital experiences to catch and retain the interest of consumers
  • Players need to adapt to changing retailing habits and preferences to build relationships with consumers
CHANNEL DATA
  • Table 174 Homeshopping by Category: Value 2016-2021
  • Table 175 Homeshopping by Category: % Value Growth 2016-2021
  • Table 176 Homeshopping GBO Company Shares: % Value 2017-2021
  • Table 177 Homeshopping GBN Brand Shares: % Value 2018-2021
  • Table 178 Homeshopping Forecasts by Category: Value 2021-2026
  • Table 179 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN ITALYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Lingering threat and effects of the pandemic continue to challenge vending in 2021
  • Innovation in technology sees a growing array of contactless payment options
  • Technology advances add dynamism to the machine and product offer in vending in Italy
PROSPECTS AND OPPORTUNITIES
  • Vending machines set to see development in terms of new functions and spaces
  • Machine sanitation and healthier products to go hand-in-hand
  • Upcoming taxes on plastic and sugar drinks expected to foster a focus on sustainability among vending companies
CHANNEL DATA
  • Table 180 Vending by Category: Value 2016-2021
  • Table 181 Vending by Category: % Value Growth 2016-2021
  • Table 182 Vending GBO Company Shares: % Value 2017-2021
  • Table 183 Vending GBN Brand Shares: % Value 2018-2021
  • Table 184 Vending Forecasts by Category: Value 2021-2026
  • Table 185 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN ITALYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Enlarged competitive landscape and assortments continue the development of e-commerce in Italy in 2021
  • Amazon Prime Wardrobe arrives in Italy to increase Amazon’s pressure on domestic and international rivals
  • Logistics and engagement with consumers remain obstacles to faster development and growth of e-commerce
PROSPECTS AND OPPORTUNITIES
  • Fast shipping and free returns and AR and AI offer ways to win over consumers to e-commerce
  • Anywhere, anytime shopping responds to the convenience demand from consumers
  • Investments in logistics and shipping required to meet high consumer expectations and lessen the environmental impact
CHANNEL DATA
  • Table 186 E-Commerce (Goods) by Channel and Category: Value 2016-2021
  • Table 187 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
  • Table 188 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
  • Table 189 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
  • Table 190 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
  • Table 191 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN ITALYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • The rise of marketplaces creates space for small retailers to flourish
  • High smartphone penetration increases the reach and scope of mobile e-commerce
  • Mobile e-commerce’s advantages increase the importance of omnichannel strategies
PROSPECTS AND OPPORTUNITIES
  • Growing use of mobile e-commerce increases focus on “green” packaging and transportation
  • Social media and omnichannel strategies to spur impulse purchases
  • Improving technology and infrastructure enable smartphones to offer constant access to mobile e-commerce
CHANNEL DATA
  • Table 192 Mobile E-Commerce (Goods): Value 2016-2021
  • Table 193 Mobile E-Commerce (Goods): % Value Growth 2016-2021
  • Table 194 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
  • Table 195 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN ITALYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Food and drink e-commerce benefits from further investment in 2021
  • Shopping delivered to your home with Mercato Itinerante
  • Food boxes offer new purchasing and consumption experiences
PROSPECTS AND OPPORTUNITIES
  • Sustainability to form an increasingly core part of company strategies
  • Innovation and sustainability with Ortago
  • Organic focus expected to increase in food and drink e-commerce
CHANNEL DATA
  • Table 196 Food and Drink E-Commerce: Value 2016-2021
  • Table 197 Food and Drink E-Commerce: % Value Growth 2016-2021
  • Table 198 Food and Drink E-Commerce Forecasts: Value 2021-2026
  • Table 199 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026