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Surface Care in Australia

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    Report

  • 21 Pages
  • April 2024
  • Region: Australia
  • Euromonitor International
  • ID: 235890
After experiencing post-COVID revenge spending and indulging in leisure activities, consumers found themselves spending more time at home in 2023, partly due to the high cost of living. The trend of cooking at home was particularly pronounced, leading consumers to spend more time indoors cleaning up after cooking.

The Surface Care in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SURFACE CARE IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Insights into surface care dynamics
  • The demand for efficacy and affordability
  • Meeting the demand for advanced hygiene and sustainability
PROSPECTS AND OPPORTUNITIES
  • Price and efficacy will remain important
  • Home care disinfectants and multipurpose cleaners will both remain popular
  • The distribution landscape in surface care
CATEGORY DATA
  • Table 1 Sales of Surface Care by Category: Value 2018-2023
  • Table 2 Sales of Surface Care by Category: % Value Growth 2018-2023
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Surface Care: % Value 2019-2023
  • Table 6 LBN Brand Shares of Surface Care: % Value 2020-2023
  • Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
  • Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
  • Table 9 Forecast Sales of Surface Care by Category: Value 2023-2028
  • Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
HOME CARE IN AUSTRALIA
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 11 Households 2018-2023
MARKET DATA
  • Table 12 Sales of Home Care by Category: Value 2018-2023
  • Table 13 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 14 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 15 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 16 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 17 Distribution of Home Care by Format: % Value 2018-2023
  • Table 18 Distribution of Home Care by Format and Category: % Value 2023
  • Table 19 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 20 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources