Toys and Games in Switzerland - Research and Markets

Overall, toys and games in Switzerland continued to see positive, if slower, retail current value growth in 2023. Traditional toys and games witnessed a strong decline in retail current value sales, although this was offset by further fast growth for video games. After the highly dynamic sales development seen during the Coronavirus (COVID-19) pandemic in 2020 and 2021, retail current value growth of toys and games slowed towards the end of the review period.

The Toys and Games in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Toys and Games market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Toys and games in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for toys and games?

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2018-2023
Table 2 Sales of Toys and Games by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Toys and Games: % Value 2019-2023
Table 4 LBN Brand Shares of Toys and Games: % Value 2020-2023
Table 5 Distribution of Toys and Games by Format: % Value 2018-2023
Table 6 Forecast Sales of Toys and Games by Category: Value 2023-2028
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN SWITZERLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Technology and nostalgia add dimensions to traditional toys and games
LEGO continues to invest to retain the leadership of traditional toys and games
Return to pre-pandemic lifestyles hampers the demand for traditional toys and games

PROSPECTS AND OPPORTUNITIES

Improving economic situation and robust key trends to boost traditional toys and games
Flood of low-quality copies threatens to disrupt the competitive landscape
Games and puzzles to benefit from new product developments

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2019-2023
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2020-2023
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2018-2023
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2023-2028
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2023-2028
Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2023-2028

VIDEO GAMES IN SWITZERLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Gaming world creates dynamism in video games in Switzerland
Highly fragmented offer caters to the wide range of gamers
Digital focus favours retail e-commerce

PROSPECTS AND OPPORTUNITIES

Digital content to add dynamism in a slowing category
Scepticism over AR/VR headsets’ added-value proposition while mobile games remain highly popular
Customisation to appeal to consumers but entertainment and value for money to remain key purchasing factors

CATEGORY DATA

Table 17 Sales of Video Games by Category: Value 2018-2023
Table 18 Sales of Video Games by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Video Games: % Value 2019-2023
Table 20 LBN Brand Shares of Video Games: % Value 2020-2023
Table 21 NBO Company Shares of Video Games Hardware: % Value 2019-2023
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2020-2023
Table 23 NBO Company Shares of Video Games Software: % Value 2019-2023
Table 24 Distribution of Video Games by Format: % Value 2018-2023
Table 25 Distribution of Video Games Hardware by Format: % Value 2018-2023
Table 26 Distribution of Video Games Software by Format: % Value 2018-2023
Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2018-2023
Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2018-2023
Table 29 Forecast Sales of Video Games by Category: Value 2023-2028
Table 30 Forecast Sales of Video Games by Category: % Value Growth 2023-2028

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Table of Contents

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