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Tissue and Hygiene in Slovenia

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    Report

  • 53 Pages
  • April 2025
  • Region: Slovenia
  • Euromonitor International
  • ID: 2373429
Tissue and hygiene in Slovenia continued to witness strong retail current value growth in 2024. Growth was driven by stable consumer demand, coupled with moderately rising product prices amidst lingering, but slowing inflation. In the post-Coronavirus (COVID-19) period, personal hygiene awareness among consumers continued to grow, having a positive effect on retail sales of tissue and hygiene products.

The Tissue and Hygiene in Slovenia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2019-2024
  • Table 2 Infant Population 2019-2024
  • Table 3 Female Population by Age 2019-2024
  • Table 4 Total Population by Age 2019-2024
  • Table 5 Households 2019-2024
  • Table 6 Forecast Infant Population 2024-2029
  • Table 7 Forecast Female Population by Age 2024-2029
  • Table 8 Forecast Total Population by Age 2024-2029
  • Table 9 Forecast Households 2024-2029
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN SLOVENIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Convenience, comfort and innovation push slim/thin/ultra-thin towels with wings
  • Private label gains traction amidst price-sensitive consumer behaviour
  • Growing competition in the distribution landscape
PROSPECTS AND OPPORTUNITIES
  • Modest but stable growth while slim/thin/ultra-thin towels with wings gain momentum
  • Digitalisation to help shape demand and retail distribution
  • Sustainability, natural, effective and comfortable products to win over consumers
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
  • Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
  • Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
  • Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN SLOVENIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • The demand for disposable pants rises although falling birth rates hamper nappies/diapers/pants as a whole
  • Shift to private label boosts dm-Drogerie Markt
  • Strong development by online and offline retailers fosters a turn to e-commerce
PROSPECTS AND OPPORTUNITIES
  • Falling birth rates to shrink the consumer base
  • Physical supermarkets and hypermarkets under growing pressure
  • Innovation to lead to premiumisation
CATEGORY DATA
  • Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
  • Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
  • Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
  • Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN SLOVENIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Ageing population trend grows the consumer base
  • Simps’S leverages the strong Tena brand to dominate retail adult incontinence amid growing competition
  • Convenience and omnichannel approaches spur e-commerce
PROSPECTS AND OPPORTUNITIES
  • Expansion in the consumer base and offer of retail adult incontinence
  • New online sellers and younger audience to push e-commerce purchases
  • Sustainable and smart approaches to retail adult incontinence
CATEGORY DATA
  • Table 31 Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
  • Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
  • Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
  • Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
RX/REIMBURSEMENT ADULT INCONTINENCE IN SLOVENIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Higher public health investments, urbanisation and rising number of incontinence sufferers boost demand
  • Leading retail players hold sway in Rx/Reimbursement adult incontinence
  • Wider awareness of incontinence reduces stigma and encourages a search for solutions and protection
PROSPECTS AND OPPORTUNITIES
  • Upward growth trajectory amid a wide range of causes of incontinence
  • Innovation to meet the needs of an increasingly discerning consumer base
  • Need to overcome private and public healthcare challenges
CATEGORY DATA
  • Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
  • Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024
  • Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2024-2029
  • Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2024-2029
WIPES IN SLOVENIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising hygiene awareness underpins the growing use of wipes
  • Nivea leads but private label gains ground
  • Supermarkets and hypermarkets cede ground to competitors
PROSPECTS AND OPPORTUNITIES
  • Polarisation of demand incorporating private label and premiumisation
  • Social media marketing complements retail e-commerce
  • Innovation and sustainable products to stimulate premium demand
CATEGORY DATA
  • Table 41 Retail Sales of Wipes by Category: Value 2019-2024
  • Table 42 Retail Sales of Wipes by Category: % Value Growth 2019-2024
  • Table 43 NBO Company Shares of Retail Wipes: % Value 2020-2024
  • Table 44 LBN Brand Shares of Retail Wipes: % Value 2021-2024
  • Table 45 Forecast Retail Sales of Wipes by Category: Value 2024-2029
  • Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN SLOVENIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Heightened hygiene standards, convenience and a stronger offer boost the demand for paper towels
  • Private label competes strongly with the leading brands
  • Large modern grocery retailers dominate but distribution continues to diversify
PROSPECTS AND OPPORTUNITIES
  • Pocket handkerchiefs to be the most dynamic category
  • Wide scope for the development and growth of e-commerce in retail tissue
  • Cost-effective strategies to win over price-sensitive consumers
CATEGORY DATA
  • Table 47 Retail Sales of Tissue by Category: Value 2019-2024
  • Table 48 Retail Sales of Tissue by Category: % Value Growth 2019-2024
  • Table 49 NBO Company Shares of Retail Tissue: % Value 2020-2024
  • Table 50 LBN Brand Shares of Retail Tissue: % Value 2021-2024
  • Table 51 Forecast Retail Sales of Tissue by Category: Value 2024-2029
  • Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN SLOVENIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Government support and channel dynamism boost away-from-home tissue
  • Rising demand and improving supply spur AFH adult incontinence
  • Manufacturers focus on innovation to meet demand trends
PROSPECTS AND OPPORTUNITIES
  • Hygiene focus to grow the demand for AFH tissue and hygiene
  • E-commerce to gain traction and add dynamism to AFH supply
  • Social, environmental and personalisation trends to gain weight in the AFH sphere
CATEGORY DATA
  • Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
  • Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
  • Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
  • Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029