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Pet Care in Norway

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    Report

  • 50 Pages
  • April 2024
  • Region: Norway
  • Euromonitor International
  • ID: 2395079
After a spike in the pet population following the outbreak of COVID-19 the pet population has returned to more stable rates of growth. With the pandemic over and people spending more time away from the home there is no longer such a rush to become a pet parent with new adoptions of kittens and puppies slowing.

The Pet Care in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Pet care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for pet care?
MARKET INDICATORS
  • Table 1 Pet Populations 2019-2024
MARKET DATA
  • Table 2 Sales of Pet Food by Category: Volume 2019-2024
  • Table 3 Sales of Pet Care by Category: Value 2019-2024
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2019-2024
  • Table 5 Sales of Pet Care by Category: % Value Growth 2019-2024
  • Table 6 NBO Company Shares of Pet Food: % Value 2019-2023
  • Table 7 LBN Brand Shares of Pet Food: % Value 2020-2023
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2019-2023
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2019-2024
  • Table 11 Distribution of Pet Care by Format: % Value 2019-2024
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2024
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2019-2024
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2024-2029
  • Table 16 Forecast Sales of Pet Care by Category: Value 2024-2029
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
DOG FOOD IN NORWAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Economic pressures take their toll on dog food sales but owners remain loyal to their preferred products
  • Local players expanding the range of dog treats and mixers
  • Discounters pick up share but distribution landscape remains fairly stable
PROSPECTS AND OPPORTUNITIES
  • Acquisitions, new product development and marketing should all support a recovery in dog food as the economy stabilises
  • E-commerce still full of potential despite seeing slower growth
  • Dog treats expected to become healthier and more sophisticated
CATEGORY INDICATORS
  • Table 19 Dog Owning Households: % Analysis 2019-2024
  • Table 20 Dog Population 2019-2024
  • Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
  • Summary 2 Dog Food by Price Band 2024
  • Table 22 Sales of Dog Food by Category: Volume 2019-2024
  • Table 23 Sales of Dog Food by Category: Value 2019-2024
  • Table 24 Sales of Dog Food by Category: % Volume Growth 2019-2024
  • Table 25 Sales of Dog Food by Category: % Value Growth 2019-2024
  • Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2019-2024
  • Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2019-2024
  • Table 28 NBO Company Shares of Dog Food: % Value 2019-2023
  • Table 29 LBN Brand Shares of Dog Food: % Value 2020-2023
  • Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2020-2023
  • Table 31 Distribution of Dog Food by Format: % Value 2019-2024
  • Table 32 Forecast Sales of Dog Food by Category: Volume 2024-2029
  • Table 33 Forecast Sales of Dog Food by Category: Value 2024-2029
  • Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2024-2029
  • Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2024-2029
CAT FOOD IN NORWAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Economic pressures take their toll on sales of cat food
  • Financial pressures force owners to cut out treats
  • Prima Cat enters the market with high-quality regionally produced range
PROSPECTS AND OPPORTUNITIES
  • Animal charities and associations pushing for mandatory cat registrations
  • Players launching premium cat food but at more competitive prices
  • Private label expected to branch out into offering premium cat food
CATEGORY INDICATORS
  • Table 36 Cat Owning Households: % Analysis 2019-2024
  • Table 37 Cat Population 2019-2024
  • Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
  • Summary 3 Cat Food by Price Band 2024
  • Table 39 Sales of Cat Food by Category: Volume 2019-2024
  • Table 40 Sales of Cat Food by Category: Value 2019-2024
  • Table 41 Sales of Cat Food by Category: % Volume Growth 2019-2024
  • Table 42 Sales of Cat Food by Category: % Value Growth 2019-2024
  • Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2019-2024
  • Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2019-2024
  • Table 45 NBO Company Shares of Cat Food: % Value 2019-2023
  • Table 46 LBN Brand Shares of Cat Food: % Value 2020-2023
  • Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2020-2023
  • Table 48 Distribution of Cat Food by Format: % Value 2019-2024
  • Table 49 Forecast Sales of Cat Food by Category: Volume 2024-2029
  • Table 50 Forecast Sales of Cat Food by Category: Value 2024-2029
  • Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2024-2029
  • Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2024-2029
OTHER PET FOOD IN NORWAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increasing welfare concerns around rabbits
  • Premiumisation being seen in other pet food as owners become more knowledgeable and more demanding
  • VetZoo launches healthier and more sustainable pet food line
PROSPECTS AND OPPORTUNITIES
  • Increasing pressure to improve animal welfare should benefit sales of higher-quality small mammal food
  • Treats expected to become more commonplace in other pet food
  • Distribution landscape expected to remain stable
CATEGORY INDICATORS
  • Table 53 Other Pet Population 2019-2024
CATEGORY DATA
  • Table 54 Sales of Other Pet Food by Category: Volume 2019-2024
  • Table 55 Sales of Other Pet Food by Category: Value 2019-2024
  • Table 56 Sales of Other Pet Food by Category: % Volume Growth 2019-2024
  • Table 57 Sales of Other Pet Food by Category: % Value Growth 2019-2024
  • Table 58 LBN Brand Shares of Bird Food: % Value 2020-2023
  • Table 59 LBN Brand Shares of Fish Food: % Value 2020-2023
  • Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2020-2023
  • Table 61 Distribution of Other Pet Food by Format: % Value 2019-2024
  • Table 62 Forecast Sales of Other Pet Food by Category: Volume 2024-2029
  • Table 63 Forecast Sales of Other Pet Food by Category: Value 2024-2029
  • Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2024-2029
  • Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2024-2029
PET PRODUCTS IN NORWAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Slower demand for pet accessories as consumers take a more conservative approach to spending
  • Convenience trend informing new product development
  • Free veterinary clinic opens in Oslo with demand for pet healthcare products and services remaining strong
PROSPECTS AND OPPORTUNITIES
  • Sales likely to slow as Norway’s pet population stagnates
  • Cat litter set to benefit from investment in new product development and innovation
  • Owners unlikely to put a price on the health of their pets
CATEGORY DATA
  • Table 66 Sales of Pet Products by Category: Value 2019-2024
  • Table 67 Sales of Pet Products by Category: % Value Growth 2019-2024
  • Table 68 Sales of Pet Healthcare by Type: % Value 2019-2024
  • Table 69 Sales of Other Pet Products by Type: % Value 2019-2024
  • Table 70 NBO Company Shares of Pet Products: % Value 2019-2023
  • Table 71 LBN Brand Shares of Pet Products: % Value 2020-2023
  • Table 72 Distribution of Pet Products by Format: % Value 2019-2024
  • Table 73 Forecast Sales of Pet Products by Category: Value 2024-2029
  • Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2024-2029