Pet Care E-commerce Global Market Report 2024

The pet care e-commerce market size has grown rapidly in recent years. It will grow from $27.87 billion in 2023 to $31.31 billion in 2024 at a compound annual growth rate (CAGR) of 12.3%. The expansion observed in the historical period can be linked to the rising trend of pet ownership, urbanization, the widespread use of the internet and smartphones, lifestyle changes, and an amplified consciousness regarding pet health.

The pet care e-commerce market size is expected to see rapid growth in the next few years. It will grow to $49.05 billion in 2028 at a compound annual growth rate (CAGR) of 11.9%. The projected expansion during the forecasted period is primarily driven by the uptake of subscription-oriented services, automation's upsurge, a growing inclination toward eco-conscious pet care, the surge in online veterinary consultations, and the globalization of e-commerce. Noteworthy trends expected during this period encompass the emergence of health-monitoring wearables for pets, the advent of virtual pet adoption platforms, the popularity of pet food subscription models, innovative packaging solutions, and the introduction of DIY pet grooming kits.

The increasing rate of pet adoption is expected to be a driving force behind the growth of the pet care e-commerce market. Pet adoption involves providing homes for animals from shelters and rescues, which are typically spayed or neutered, vaccinated, and trained. Pet care brands are actively enhancing their marketing strategies and expanding their online presence to engage with consumers in this growing market. As of July 2022, data from the American Society for the Prevention of Cruelty to Animals (ASPCA), a US-based non-profit organization, revealed that out of approximately 6.5 million animals entering shelters annually, only 3.2 million are adopted. Additionally, the Humane Society, an India-based animal protection organization, reported that each year, 31% of cats and 28% of dogs are adopted from shelters as of July 2022. Consequently, the upward trend in pet adoption is a significant factor propelling the expansion of the pet care e-commerce market.

The anticipated growth in consumer spending on e-commerce platforms is expected to drive the expansion of the pet care e-commerce market in the future. E-commerce platforms, serving as digital facilitators for buying and selling processes over the internet, offer essential features such as search, cart, and payment processing. The increasing consumer spending on e-commerce platforms within the pet care industry holds significant advantages, contributing to heightened sales, cost-effective solutions for pet owners, and the convenience of accessing a diverse array of pet products. This trend is poised to stimulate market growth, spur technological advancements, and enhance awareness regarding pet healthcare. As of November 2023, data from the International Trade Administration, a US-based Department of Commerce, indicates that the UK stands as the third-largest eCommerce market globally, with U.S. consumer eCommerce accounting for 36.3% of the total retail market in the UK. The eCommerce revenue in the UK is projected to reach $285.60 billion by 2025. Notably, online sales in the UK experienced their highest annual growth since 2007 in 2022, with a remarkable increase of 36%. Consequently, the rising consumer spending on e-commerce platforms emerges as a key driver propelling the growth of the pet care e-commerce market.

Product innovations are emerging as a prominent trend within the pet care e-commerce market, with major industry players strategically focusing on the development of inventive solutions to enhance their market presence. A case in point is Chewy, a leading US-based pet care e-commerce company. In August 2022, Chewy introduced CarePlus, a product aimed at providing millions of pet parents with convenient access to wellness and insurance plans. This offering represents the latest addition to Chewy's expanding portfolio of health and wellness products, further broadening accessibility to high-quality and affordably priced pet healthcare. Noteworthy features of CarePlus include comprehensive coverage, encompassing 100% of eligible costs for prescription drugs, supplements, and veterinary diet food purchases made through Chewy.com, reinforcing Chewy's commitment to delivering comprehensive and accessible solutions to pet owners.

Prominent companies in the pet care e-commerce market are actively engaged in the development of innovative products, leveraging advanced technologies such as AI-powered facial recognition to enhance customer experiences with cutting-edge features. AI-powered facial recognition technology, driven by machine learning algorithms, enables precise identification of familiar pet faces, allowing access only to recognized pets. An illustrative example is Petvation, a US-based technological solution provider, which in June 2022, introduced an AI-based smart pet door incorporating this facial recognition technology. The AI-powered smart pet door offers pet owners the flexibility to establish customized access rules, including specific entry and exit times, access restrictions for certain pets, and the creation of personalized access schedules for individual pets, showcasing the industry's commitment to utilizing technology for enhanced pet care solutions.

In July 2021, Virbac Corporation, a leading animal health pharmaceutical company headquartered in France, successfully completed the acquisition of iVet LLC for an undisclosed sum. Through this strategic move, Virbac aims to fortify its presence in the animal health market, with a particular emphasis on expanding its footprint in the pet food sector. iVet LLC, a U.S.-based pet food company specializing in pet oral care products, is now an integral part of Virbac's portfolio. This acquisition is aligned with Virbac's strategic objectives to enhance its capabilities and offerings in the dynamic and evolving market of animal health and pet nutrition.

Major companies operating in the pet care e-commerce market report are Walmart Inc., Amazon.com Inc., Nestlé S.A., Colgate-Palmolive Company, Chewy Inc., Zoetis Inc., PetSmart Inc., Petco Health and Wellness Company Inc., Pet Supplies Plus LLC, Blue Buffalo Company Ltd., PETstock Pty Ltd., BarkBox Inc., PetMed Express Inc., Groomers Delight LLC, Champion Petfoods LP, Dover Saddlery Inc., SmartPak Equine LLC (SmartPAK), NomNomNow Inc., HealthyPets Inc., Revival Animal Health Inc., PetFlow LLC, TABcom LLC, Ancol Pet Products Limited, Ollie Pets Inc., Spot & Tango LLC, Wild One Holdings LLC, The Pawfect Box Ltd., CatLadyBox LLC, PetPlate Inc., Doskocil Manufacturing Company Inc.

North America was the largest region in the pet care e-commerce market in 2023. The regions covered in the pet care e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the pet care e-commerce market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary products in pet care e-commerce include pet grooming products, pet food, medications (over-the-counter and supplies), and other items. These products cater to various animal types such as canines, felines, crawlers, and other animals. They find applications in addressing issues such as fungal infections, digestive problems, and other pet health concerns. The pet care e-commerce sector offers a wide range of products to meet the diverse needs of pet owners, allowing them to conveniently purchase essentials for the well-being of their pets online.

The pet care e-commerce market research report is one of a series of new reports that provides pet care e-commerce market statistics, including pet care e-commerce industry global market size, regional shares, competitors with a pet care e-commerce market share, detailed pet care e-commerce market segments, market trends and opportunities, and any further data you may need to thrive in the pet care e-commerce industry. This pet care e-commerce market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The pet care e-commerce market includes revenues earned by entities from various categories of animals, such as mammals, birds, fish, reptiles, amphibians, and minibeasts. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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