Florists in the US - Industry Research Report

Going to seed: Long-standing encroachment trends from external competitors will persist

The Florists industry has struggled through the first half of the current period but has since recovered through the second half. Expanded demand from e-commerce channels has pushed up sales amid the pandemic as consumer spending and per capita disposable income strengthened in 2021 and 2023. Online flower shops, in particular, have continued to gain popularity due to the competitive pricing and convenience offered. Expanding industry revenue due surging e-commerce sales toward the tail-end of the pandemic, during which people were encouraged to make more purchases online. Florist revenue will strengthen at a CAGR of 2.8% to $9 billion through the end of 2023. Similarly, the average industry profit margin, measured as earnings before interest and taxes, is expected to mount during the same time period, accounting for 5.4% of revenue in 2023.

Florists retail cut flowers, floral arrangements and potted plants. Florists purchase these goods from domestic and international flower farms and wholesalers and sell them to the general public. This industry includes florists that primarily function as electronic shopping websites and mail-order companies.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.