Billboard & Outdoor Advertising in the US - Industry Market Research Report

Big letters: Businesses will increasingly opt for online advertising space over traditional outdoor displays

Billboard and outdoor advertising companies generate revenue through leasing advertisement space on display faces, including billboards, public transit and street furniture. Demand for the industry's services depends on trends in advertising expenditure, which makes the industry sensitive to fluctuations in consumer spending, retail sales, corporate profit and overall economic conditions. Operators face competition from various advertising media, with the most significant competitor being online advertisements.

This industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards, panels, within transit vehicles, shopping malls, retail stores and other display structures or sites.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.