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Tissue and Hygiene in Costa Rica

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    Report

  • 48 Pages
  • March 2024
  • Region: Costa Rica
  • Euromonitor International
  • ID: 2511927
In 2023, retail value growth was positive for tissue and hygiene in Costa Rica, with inflation and rising price points driving results. In 2022, Costa Rica experienced the highest inflation in over a decade, marking a significant economic shift. This inflationary trend notably influenced consumer purchasing behaviour throughout 2023. Faced with rising prices and reduced disposable incomes, consumers adopted a more pragmatic approach, favouring cost-effective brands and economy packaging.

The Tissue and Hygiene in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN COSTA RICA
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2018-2023
  • Table 2 Infant Population 2018-2023
  • Table 3 Female Population by Age 2018-2023
  • Table 4 Total Population by Age 2018-2023
  • Table 5 Households 2018-2023
  • Table 6 Forecast Infant Population 2023-2028
  • Table 7 Forecast Female Population by Age 2023-2028
  • Table 8 Forecast Total Population by Age 2023-2028
  • Table 9 Forecast Households 2023-2028
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN COSTA RICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The basic basket drives higher sales and use of menstrual care products
  • Innovations on the landscape focus on creating comfort and convenience
  • Influencers, brands and retailers increase awareness and challenge taboos
PROSPECTS AND OPPORTUNITIES
  • Healthy growth ahead for sanitary protection across the forecast period
  • New complementary products and sustainability shapes product development
  • Rising awareness could boost sales of reusable period pants across the forecast period
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
  • Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
  • Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
  • Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN COSTA RICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Leading brands seek to attract attention through licensed characters on packaging
  • Smaller local brands struggle to compete with global players
  • Cloth diapers struggle to enter the market as consumers preference convenience
PROSPECTS AND OPPORTUNITIES
  • Nappies/diapers/pants in larger sizes are not widely available on the landscape
  • Opportunity for private label ranges to gain ground on the landscape
  • Innovations focus on delivery services and eco-friendly offerings
CATEGORY DATA
  • Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
  • Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
  • Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
  • Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN COSTA RICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The ongoing ageing population drive growth in retail adult incontinence
  • Some consumers turn to sanitary protection products before incontinence goods
  • Lack of brands available creates opportunities for new product offerings
PROSPECTS AND OPPORTUNITIES
  • The ageing population will underpin future volume sales on the landscape
  • Rising availability of low-cost brands and period pants on the landscape
  • Growth of e-commerce will play a rising role in sales of retail adult incontinence
CATEGORY DATA
  • Table 31 Sales of Retail Adult Incontinence by Category: Value 2018-2023
  • Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
  • Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
  • Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
  • Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN COSTA RICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The role of baby wipes is evolving, with specialised options launching
  • Private label increasingly improves quality to gain ground
  • Innovative packaging is emerging on the landscape
PROSPECTS AND OPPORTUNITIES
  • On-the-go product and smaller presentations attract consumers over the forecast period
  • Innovation to support value growth across the forecast period
  • Multi-purpose wipes gain ground, while specialised products could drive growth
CATEGORY DATA
  • Table 37 Retail Sales of Wipes by Category: Value 2018-2023
  • Table 38 Retail Sales of Wipes by Category: % Value Growth 2018-2023
  • Table 39 NBO Company Shares of Retail Wipes: % Value 2019-2023
  • Table 40 LBN Brand Shares of Retail Wipes: % Value 2020-2023
  • Table 41 Forecast Retail Sales of Wipes by Category: Value 2023-2028
  • Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN COSTA RICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumers look for savings without compromising on quality
  • Innovation in paper towels attracts higher-income consumers to the landscape
  • Absorbency claims flood the shelves of paper towels to drive sales
PROSPECTS AND OPPORTUNITIES
  • Private label could continue to grow and diversify its product offering
  • Growth for facial tissue and tableware as new brands enter the landscape
  • Premium toilet paper under threat as consumers trade down
CATEGORY DATA
  • Table 43 Retail Sales of Tissue by Category: Value 2018-2023
  • Table 44 Retail Sales of Tissue by Category: % Value Growth 2018-2023
  • Table 45 NBO Company Shares of Retail Tissue: % Value 2019-2023
  • Table 46 LBN Brand Shares of Retail Tissue: % Value 2020-2023
  • Table 47 Forecast Retail Sales of Tissue by Category: Value 2023-2028
  • Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN COSTA RICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The tourism resurgence sparks growth, while working from home challenges sales
  • The quality of goods demanded depends on the AFH establishment
  • A decline in handwashing stations reduces AFH tissue demand post-COVID-19
PROSPECTS AND OPPORTUNITIES
  • Customer service and promotions play an important role in the AFH tissue industry
  • Innovation focuses on sustainability, functionality, and cost-effective solutions
  • AFH establishments search for savings during a time of economic strain
CATEGORY DATA
  • Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
  • Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
  • Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
  • Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028