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Tissue and Hygiene in Ecuador

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    Report

  • 44 Pages
  • March 2024
  • Region: Ecuador
  • Euromonitor International
  • ID: 2511928
In 2023, Ecuador's tissue and hygiene landscape recorded flat rate retail value growth. Following the economic downturn experienced during COVID-19, Ecuador has showcased growth in its GDP, with Ecuador's GDP steadily increasing in 2023 to reach a 2% growth by year-end. In addition, unemployment decreased by 3% across 2023.

The Tissue and Hygiene in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN ECUADOR
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2018-2023
  • Table 2 Infant Population 2018-2023
  • Table 3 Female Population by Age 2018-2023
  • Table 4 Total Population by Age 2018-2023
  • Table 5 Households 2018-2023
  • Table 6 Forecast Infant Population 2023-2028
  • Table 7 Forecast Female Population by Age 2023-2028
  • Table 8 Forecast Total Population by Age 2023-2028
  • Table 9 Forecast Households 2023-2028
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail value sales decline as cautious purchasing behaviour rises
  • Time outside the household boosts retail volume sales of menstrual care goods
  • Consumers value price and absorption when purchasing goods
PROSPECTS AND OPPORTUNITIES
  • The ongoing movement to increase access to menstrual care products
  • Tampons gain ground as rising awareness of the product benefits aids sales
  • Solid growth opportunities for pantyliners, however, challenges may dampen sales
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
  • Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
  • Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
  • Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Nappies/diaper/pants face ongoing challenges during 2023
  • Licensing and partnerships to increase the appeal of the product
  • Productos Familia Sancela discontinues the Pequeñín brand
PROSPECTS AND OPPORTUNITIES
  • Price and performance will play a pivotal role over the forecast period
  • A declining birth rate leads to pressure on the competitive landscape
  • The government initiative to reduce VAT payments is not set to have a distinct impact
CATEGORY DATA
  • Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
  • Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
  • Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
  • Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales rise as retail adult incontinence goods have a strong presence in care settings
  • Light incontinence goods increasingly appeal to customers with a more active life
  • The competitive landscape lacks dynamism, while the price-quality ratio remains key
PROSPECTS AND OPPORTUNITIES
  • Innovation focuses on products targeted at specific audiences
  • The ageing population in Ecuador creates ongoing growth potential
  • Public awareness and acceptance of products is a growth factor for the forecast period
CATEGORY DATA
  • Table 31 Sales of Retail Adult Incontinence by Category: Value 2018-2023
  • Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
  • Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
  • Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
  • Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Thriving competitive landscape for wipes in Ecuador while private label gains ground
  • The market leader, Essity, bolsters growth for intimate wipes
  • Facial cleansing wipes recover following a decline during COVID-19
PROSPECTS AND OPPORTUNITIES
  • The decline in birth rates is a significant growth barrier for baby wipes
  • Aligning with skin care trend to offer added-value benefits
  • The quality-price ratio will remain key for consumers
CATEGORY DATA
  • Table 37 Retail Sales of Wipes by Category: Value 2018-2023
  • Table 38 Retail Sales of Wipes by Category: % Value Growth 2018-2023
  • Table 39 NBO Company Shares of Retail Wipes: % Value 2019-2023
  • Table 40 LBN Brand Shares of Retail Wipes: % Value 2020-2023
  • Table 41 Forecast Retail Sales of Wipes by Category: Value 2023-2028
  • Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Logistics and price points stabilise, boosting retail value growth in 2023
  • Economy brands and private label options gain ground on the landscape
  • Facial tissue rebounds following the outbreak of COVID-19
PROSPECTS AND OPPORTUNITIES
  • Retail tissue is set to see moderate growth across the forecast period
  • Players focus on communicating value for money to remain competitive
CATEGORY DATA
  • Table 43 Retail Sales of Tissue by Category: Value 2018-2023
  • Table 44 Retail Sales of Tissue by Category: % Value Growth 2018-2023
  • Table 45 NBO Company Shares of Retail Tissue: % Value 2019-2023
  • Table 46 LBN Brand Shares of Retail Tissue: % Value 2020-2023
  • Table 47 Forecast Retail Sales of Tissue by Category: Value 2023-2028
  • Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Away-from-home tissue and hygiene recover to pre-COVID-19 levels
  • Economy retail brands and private label goods remain a challenge for institutional sales
  • Price rises lead companies to look for cost savings in 2023
PROSPECTS AND OPPORTUNITIES
  • Away-from-home adult incontinence goods has limited results
  • Simplifying logistics to gain a competitive edge on the away-from-home landscape
  • El Niño and economic adversity will negatively impact the away-from-home landscape
CATEGORY DATA
  • Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
  • Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
  • Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
  • Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028