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Tissue and Hygiene in Latvia

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    Report

  • 50 Pages
  • March 2024
  • Region: Latvia
  • Euromonitor International
  • ID: 2513227
Tissue and hygiene in 2023 witnessed substantial expansion, encompassing both retail and away-from-home tissue and hygiene products. This growth is underpinned by a multitude of factors, notably the elevated standards of personal hygiene and a reinforced emphasis on cleanliness in daily routines. The increasing consumer awareness surrounding specific products, such as adult incontinence items and moist toilet wipes, played a pivotal role in driving their heightened demand and popularity.

The Tissue and Hygiene in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN LATVIA
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2018-2023
  • Table 2 Infant Population 2018-2023
  • Table 3 Female Population by Age 2018-2023
  • Table 4 Total Population by Age 2018-2023
  • Table 5 Households 2018-2023
  • Table 6 Forecast Infant Population 2023-2028
  • Table 7 Forecast Female Population by Age 2023-2028
  • Table 8 Forecast Total Population by Age 2023-2028
  • Table 9 Forecast Households 2023-2028
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN LATVIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Surge in tampon demand driven by active lifestyles
  • Continued growth of slim/thin/ultra-thin towels with wings
Brand loyalty reinforced by Procter & Gamble Marketing Latvia Ltd SIA
PROSPECTS AND OPPORTUNITIES
  • Innovative packaging propels growth of slim/thin/ultra-thin towels
  • Active lifestyles propel growth of intimate wipes and tampons
  • Younger generation fuels demand for pantyliners
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
  • Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
  • Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
  • Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN LATVIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Demographic shifts drive decline in nappies/diapers/pants
  • Disposable pants gain popularity for their comfort-oriented design
  • Procter & Gamble Marketing Latvia Ltd SIA leads product area with Pampers brand
PROSPECTS AND OPPORTUNITIES
  • Surge in demand for affordable disposable pants
  • Decline in birth rates shapes demand for new-born nappies and diapers
  • E-commerce drives growth in nappies/diapers/pants sales
CATEGORY DATA
  • Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
  • Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
  • Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
  • Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN LATVIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising demand for light adult incontinence products
  • Steady increase in moderate/heavy adult incontinence
  • Leadership of Essity AB's Tena brand
PROSPECTS AND OPPORTUNITIES
  • Increased awareness to drive demand
  • Rise in light adult incontinence
  • Positive trend for moderate/heavy adult incontinence
CATEGORY DATA
  • Table 31 Sales of Retail Adult Incontinence by Category: Value 2018-2023
  • Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
  • Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
  • Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
  • Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
RX/REIMBURSEMENT ADULT INCONTINENCE IN LATVIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising elderly population drives demand for adult incontinence products
  • Escalating prevalence of dementia amplifying demand
  • Challenges in long-term care expenditure and support systems
PROSPECTS AND OPPORTUNITIES
  • Stagnant state medical financing to impact market dynamics
  • Rising incidence of disabilities to boost demand for Rx/reimbursement adult incontinence products
  • Continued growth of elderly population fuels demand for incontinence solutions
CATEGORY DATA
  • Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
  • Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
  • Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
  • Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
WIPES IN LATVIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rapid surge in demand for moist toilet wipes
  • Active lifestyle trends propel demand for facial cleansing wipes
  • Dominance of Johnson & Johnson Inc in wipes
PROSPECTS AND OPPORTUNITIES
  • Moist toilet wipes poised for rapid volume growth
  • General purpose wipes to witness significant dynamics
  • Rise of internet retailing to transform market dynamics
CATEGORY DATA
  • Table 41 Retail Sales of Wipes by Category: Value 2018-2023
  • Table 42 Retail Sales of Wipes by Category: % Value Growth 2018-2023
  • Table 43 NBO Company Shares of Retail Wipes: % Value 2019-2023
  • Table 44 LBN Brand Shares of Retail Wipes: % Value 2020-2023
  • Table 45 Forecast Retail Sales of Wipes by Category: Value 2023-2028
  • Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN LATVIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sustained expansion of paper towels
  • Rising demand for pocket handkerchiefs fuelled by hygiene awareness
  • Essity AB leads the product area with innovative product offerings
PROSPECTS AND OPPORTUNITIES
  • Expanding horizons for paper towels
  • Skin care focus boosts boxed facial tissues
  • Active lifestyles drive pocket handkerchief sales
CATEGORY DATA
  • Table 47 Retail Sales of Tissue by Category: Value 2018-2023
  • Table 48 Retail Sales of Tissue by Category: % Value Growth 2018-2023
  • Table 49 NBO Company Shares of Retail Tissue: % Value 2019-2023
  • Table 50 LBN Brand Shares of Retail Tissue: % Value 2020-2023
  • Table 51 Forecast Retail Sales of Tissue by Category: Value 2023-2028
  • Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN LATVIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Expanding demand for away-from-home toilet paper
  • Rising adoption of new cleaning standards boosts demand for away-from-home wipers
  • Hygiene focus drives demand for away-from-home paper towels
PROSPECTS AND OPPORTUNITIES
  • Rapid surge in demand for away-from-home wipers
  • Growth fuelled by the establishment of new businesses
  • Benefits of away-from-home paper towels over reusable alternatives
CATEGORY DATA
  • Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
  • Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
  • Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
  • Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
  • Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028