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Luxury Writing Instruments and Stationery in Taiwan

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    Report

  • 17 Pages
  • December 2021
  • Region: Taiwan
  • Euromonitor International
  • ID: 2515349
In 2021, COVID-19 will continue to have a slightly negative impact on luxury writing instruments and stationery, although luxury writing instruments and stationery will continue to see positive growth, regardless of the pandemic. One of the main reasons for this is that, due to the outbreak of the virus, many Taiwanese consumers have been spending more time at home during 2021, not least due to the government implementing a national lockdown in mid-2021.

The publisher's Luxury Writing Instruments and Stationery in Taiwan report offers a comprehensive guide to the size and shape of the Luxury Writing Instruments and Stationery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Writing Instruments and Stationery retailing along with the development of consumers’ shopping patterns. Forecasts to 2025 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Writing Instruments and Stationery market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Increasing incidence of writing as a hobby during the extra time at home helps drive sales
  • Luxury writing instruments continues seeing competition from digital devices and other luxury goods
  • No new product launches under the leading Montblanc and Cartier brands in 2021

PROSPECTS AND OPPORTUNITIES
  • Stable consumer base will continue to help drive consistent growth over the forecast period
  • In-store retailers continue to dominate as consumers like to try out the products before purchasing them
  • Innovation possibilities in the merging of digital devices and writing instruments

CATEGORY DATA
  • Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2016-2021
  • Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2016-2020
  • Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2017-2020
  • Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2016-2021
  • Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2021-2026
  • Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2021-2026

LUXURY GOODS IN TAIWAN
EXECUTIVE SUMMARY
  • Luxury goods in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for luxury goods?

MARKET DATA
  • Table 8 Sales of Luxury Goods by Category: Value 2016-2021
  • Table 9 Sales of Luxury Goods by Category: % Value Growth 2016-2021
  • Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
  • Table 11 NBO Company Shares of Luxury Goods: % Value 2016-2020
  • Table 12 LBN Brand Shares of Luxury Goods: % Value 2017-2020
  • Table 13 Distribution of Luxury Goods by Format and Category: % Value 2021
  • Table 14 Forecast Sales of Luxury Goods by Category: Value 2021-2026
  • Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 1 Research Sources