Tissue and Hygiene in Croatia - Research and Markets

In 2023, retail value sales of tissue and hygiene in Croatia recorded strong growth due to rising inflation and significant price increases in all product areas. While positively impacting retail value growth, rising prices changed consumers’ purchasing habits, forcing them to be more conscious about their spending and economise.

The Tissue and Hygiene in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tissue and Hygiene market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

TISSUE AND HYGIENE IN CROATIA

EXECUTIVE SUMMARY

Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

MENSTRUAL CARE IN CROATIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Rising prices impact volume sales in 2023
Pantyliners benefit from increased consumer awareness and wider distribution
Procter & Gamble leads; however, private label continues to gain ground

PROSPECTS AND OPPORTUNITIES

Limited growth in a maturity product area
Rising importance of eco-friendly options
Private label to benefit from its favourable pricing and innovation

CATEGORY DATA

Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028

NAPPIES/DIAPERS/PANTS IN CROATIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Volume sales impacted by rising prices and declining birth rate
Disposable pants benefit from their comfort and convenience
Rising price-sensitivity encourages a shift to private label

PROSPECTS AND OPPORTUNITIES

Further slowdown in the country’s birth rate will impact future demand
Sustainability concerns could see consumers switching to reusable alternatives
Private label potential in a time of economic downturn and rising inflation

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028

RETAIL ADULT INCONTINENCE IN CROATIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Ageing population and increased product awareness support sales in 2023
Women often opt for menstrual care products due to the stigma associated with adult incontinence
Portfolio diversification to target specific consumer groups

PROSPECTS AND OPPORTUNITIES

Stable growth driven by an ageing population
E-commerce set to gain ground, offering discretion and advice
More sustainable products and products specifically designed for men expected

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028

RX/REIMBURSEMENT ADULT INCONTINENCE IN CROATIAKEY DATA FINDINGS

2023 DEVELOPMENTS

An ageing population remains the key driver of Rx/reimbursement sales in 2023
Rx/reimbursement adult incontinence limited to moderate/heavy products
Treatment delay further supports category

PROSPECTS AND OPPORTUNITIES

Further growth supported by an ageing population and improving awareness of the condition
Growth to slow with a rising focus on prevention over cure
Innovation to improve absorbency and comfort

CATEGORY DATA

Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028

WIPES IN CROATIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Wipes are a quick and convenient solution for hygiene-conscious consumers
E-commerce records further growth, offering convenience and competitive prices
Personal wipes benefit from their immaturity

PROSPECTS AND OPPORTUNITIES

Convenience and more sustainable products will drive demand of general purpose wipes
Rising cost of living and sustainability concerns could impact future growth
New products to support growth of intimate wipes, and wipes and refills (dry electro-static)

CATEGORY DATA

Table 41 Retail Sales of Wipes by Category: Value 2018-2023
Table 42 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 43 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 44 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 45 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028

RETAIL TISSUE IN CROATIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Rising unit prices impact demand
Discounters and e-commerce benefit from offering competitive prices
Private label appeals with its wide availability and affordable prices

PROSPECTS AND OPPORTUNITIES

Paper towels to benefit from their increased use; however, consumers will look for the most affordable options
Pocket handkerchiefs face increasing competition from wipes
Eco-friendly options increasingly demanded as the sustainability trend grows

CATEGORY DATA

Table 47 Retail Sales of Tissue by Category: Value 2018-2023
Table 48 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 49 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 50 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 51 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028

AWAY-FROM-HOME TISSUE AND HYGIENE IN CROATIAKEY DATA FINDINGS

2023 DEVELOPMENTS

Away-from-home tissue supported by a strong tourist season
Ageing population and a growing number of retirement homes benefits away-from-home hygiene
Rising importance of sustainable options in horeca establishments

PROSPECTS AND OPPORTUNITIES

Inflation and squeezed disposable incomes to impact foodservice sales
Many companies are looking to strengthen their sustainability strategies
Development of the tertiary sector to drive growth of away-from-home tissue and hygiene in the businesses and industry

CATEGORY DATA

Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€2200EUR$2,401USD£1,904GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€4400EUR$4,802USD£3,807GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€6600EUR$7,203USD£5,711GBP

Why buy this report?

Table of Contents

Related Topics

Related Reports

Away-From-Home Tissue and Hygiene in Croatia

Tissue and Hygiene in Western Europe

Tissue and Hygiene Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

Europe Tissue And Hygiene Paper - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

Away-From-Home Tissue and Hygiene - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2018 - 2029