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Tissue and Hygiene in Croatia

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    Report

  • 54 Pages
  • April 2025
  • Region: Croatia
  • Euromonitor International
  • ID: 2557390
Tissue and hygiene in Croatia witnessed a notable slowdown in value sales growth during 2024. Whilst many categories experienced rising prices and increasing consumption, retail tissue suffered a notable decline in value sales. Retail tissue is the largest category in tissue and hygiene, but it is highly sensitive to price regulations and government interventions. The introduction of government-imposed price caps on toilet paper drove down average prices and pushed value sales into decline.

The Tissue and Hygiene in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2019-2024
  • Table 2 Infant Population 2019-2024
  • Table 3 Female Population by Age 2019-2024
  • Table 4 Total Population by Age 2019-2024
  • Table 5 Households 2019-2024
  • Table 6 Forecast Infant Population 2024-2029
  • Table 7 Forecast Female Population by Age 2024-2029
  • Table 8 Forecast Total Population by Age 2024-2029
  • Table 9 Forecast Households 2024-2029
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN CROATIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Shift to premium menstrual care drives value sales
  • Procter & Gamble doo holds its firm lead
  • Price sensitivity dries sales growth via discounters
PROSPECTS AND OPPORTUNITIES
  • Rising demand for reusable products to stifle growth of disposables
  • E-commerce to be driven by health and beauty specialists
  • Players will innovate in multiple areas
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
  • Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
  • Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
  • Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN CROATIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Falling consumption of nappies/diapers/pants
  • Procter & Gamble leads in nappies/diapers/pants
  • Health and beauty specialists is leading channel
PROSPECTS AND OPPORTUNITIES
  • Volume sales to decline in nappies/diapers/pants
  • E-commerce faces promising growth
  • Innovation and promotional activities will drive growth
CATEGORY DATA
  • Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
  • Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
  • Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
  • Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN CROATIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Ageing population drives category development
  • Abena A/S leads the category
  • Health and beauty specialists perform ahead of grocery retailers
PROSPECTS AND OPPORTUNITIES
  • Promising outlook for retail adult incontinence
  • E-commerce sales poised for steady growth
  • Players will embrace technology to elevate product efficacy
CATEGORY DATA
  • Table 31 Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
  • Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
  • Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
  • Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
RX/REIMBURSEMENT ADULT INCONTINENCE IN CROATIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Steady performance is supported by Croatian healthcare system
  • Products typically differ from retail offerings by offering medical-grade performance
  • Medical supply stores are main distribution channel
PROSPECTS AND OPPORTUNITIES
  • Healthy outlook backed by state measures
  • Innovation will prioritise product efficacy
  • Digitalisation will enhance the purchasing process
CATEGORY DATA
  • Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
  • Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024
  • Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2024-2029
  • Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2024-2029
WIPES IN CROATIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Strong performance of baby wipes
  • dm-Drogerie Markt doo takes overall leadership position
  • Health and beauty specialists is most popular channel for wipes
PROSPECTS AND OPPORTUNITIES
  • Solid growth expectations for wipes
  • E-commerce has scope to advance from small base
  • Innovation to heighten functionality and address sustainability
CATEGORY DATA
  • Table 41 Retail Sales of Wipes by Category: Value 2019-2024
  • Table 42 Retail Sales of Wipes by Category: % Value Growth 2019-2024
  • Table 43 NBO Company Shares of Retail Wipes: % Value 2020-2024
  • Table 44 LBN Brand Shares of Retail Wipes: % Value 2021-2024
  • Table 45 Forecast Retail Sales of Wipes by Category: Value 2024-2029
  • Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN CROATIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Falling prices leads to value sales decline
  • Value-based shopping underpins performance of private label
  • Modern retailers garner a strong lead in retail tissue
PROSPECTS AND OPPORTUNITIES
  • Focus on premium lines will underpin value growth
  • Consumers use a range of distribution channels
  • Sustainable strategies set to gain traction
CATEGORY DATA
  • Table 47 Retail Sales of Tissue by Category: Value 2019-2024
  • Table 48 Retail Sales of Tissue by Category: % Value Growth 2019-2024
  • Table 49 NBO Company Shares of Retail Tissue: % Value 2020-2024
  • Table 50 LBN Brand Shares of Retail Tissue: % Value 2021-2024
  • Table 51 Forecast Retail Sales of Tissue by Category: Value 2024-2029
  • Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN CROATIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • AFH tissue and hygiene witnesses moderate growth
  • AFH reports solid growth driven by horeca
  • Innovation is driven by sustainability and hygiene levels
PROSPECTS AND OPPORTUNITIES
  • Moderate growth outlook for away-from-home tissue and hygiene
  • AFH tissue and hygiene focuses on efficiency and digitalisation
  • AFH tissue and hygiene will focus on sustainability and smart solutions
CATEGORY DATA
  • Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
  • Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
  • Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
  • Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029