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Tissue and Hygiene in Spain

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    Report

  • 62 Pages
  • March 2025
  • Region: Spain
  • Euromonitor International
  • ID: 2563546
In 2024, tissue and hygiene in Spain saw positive growth in current value terms, reflecting a strong recovery driven in large part by retail tissue. After three consecutive years of declining volumes, retail tissue rebounded to positive volume growth as unit prices stabilised following a reduction in cellulose costs, a raw material with prices that had experienced significant volatility in recent years.

The Tissue and Hygiene in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2019-2024
  • Table 2 Infant Population 2019-2024
  • Table 3 Female Population by Age 2019-2024
  • Table 4 Total Population by Age 2019-2024
  • Table 5 Households 2019-2024
  • Table 6 Forecast Infant Population 2024-2029
  • Table 7 Forecast Female Population by Age 2024-2029
  • Table 8 Forecast Total Population by Age 2024-2029
  • Table 9 Forecast Households 2024-2029
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN SPAINKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Shift towards reusable options puts downward pressure on menstrual care
  • Private label expands as leading player Procter & Gamble loses share
  • Health and beauty specialists as only channel to rise in 2024
PROSPECTS AND OPPORTUNITIES
  • Growing adoption of reusable menstrual solutions
  • Steady e-commerce growth anticipated, though offline grocery retail will remain preferred distribution channel
  • Transformation through sustainability and waste reduction
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
  • Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
  • Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
  • Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN SPAINKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Falling birth rate continues to undermine demand in 2024
  • Procter & Gamble leads with Dodot brand
  • Supermarkets leads distribution as subscription services propel e-commerce
PROSPECTS AND OPPORTUNITIES
  • Delayed potty training set to support future growth
  • E-commerce will continue to expand, bolstered by a greater prevalence of subscription models
  • Innovation driven by rising interest in sustainability and skincare
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN SPAINKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Heightened consumer awareness pushes demand
  • Essity leads as private label continues to expand
  • Offline channels lead in terms of value share
PROSPECTS AND OPPORTUNITIES
  • Expansion through male-targeted innovation
  • Subscription services boost online presence
  • Smart, sustainable innovations set to drive development
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
RX/REIMBURSEMENT ADULT INCONTINENCE IN SPAINKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Local infrastructure supports continued growth in 2024
  • Concentrated landscape with major names leading
  • Diversity among distribution channels
PROSPECTS AND OPPORTUNITIES
  • Demographic trends will continue to impact demand
  • Environmental concerns to direct product innovation
  • Evolution of distribution channels
CATEGORY DATA
  • Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
  • Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024
  • Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2024-2029
  • Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2024-2029
WIPES IN SPAINKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising concern with hygiene and skincare supports sales in 2024
  • Mercadona leads thanks while baby wipes embrace multifunctionality
  • Supermarkets leads distribution, followed by discounter and hypermarkets
PROSPECTS AND OPPORTUNITIES
  • Further growth and innovation forecast for wipes
  • E-commerce to enjoy continued expansion
  • Sustainability will drive future innovation
CATEGORY DATA
  • Table 42 Retail Sales of Wipes by Category: Value 2019-2024
  • Table 43 Retail Sales of Wipes by Category: % Value Growth 2019-2024
  • Table 44 NBO Company Shares of Retail Wipes: % Value 2020-2024
  • Table 45 LBN Brand Shares of Retail Wipes: % Value 2021-2024
  • Table 46 Forecast Retail Sales of Wipes by Category: Value 2024-2029
  • Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN SPAINKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Recovery for retail tissue in 2024
  • Private label goes from strength to strength, with Lidl in the lead
  • Supermarkets maintain leadership of distribution channels, with e-commerce rising fastest in 2024
PROSPECTS AND OPPORTUNITIES
  • Bright future projected for retail tissue in Spain
  • E-commerce and discounters to remain key channels
  • Sustainable packaging innovation as central focus
CATEGORY DATA
  • Table 48 Retail Sales of Tissue by Category: Value 2019-2024
  • Table 49 Retail Sales of Tissue by Category: % Value Growth 2019-2024
  • Table 50 NBO Company Shares of Retail Tissue: % Value 2020-2024
  • Table 51 LBN Brand Shares of Retail Tissue: % Value 2021-2024
  • Table 52 Forecast Retail Sales of Tissue by Category: Value 2024-2029
  • Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN SPAINKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Tourism bolsters growth for AFH in 2024
  • Expansion of old-age care homes fuels growth for AFH adult incontinence
  • Price sensitivity and limited innovation seen in AFH tissue
PROSPECTS AND OPPORTUNITIES
  • Rising demand through horeca, and a sharper focus on sustainability
  • Horeca and healthcare as growth drivers
  • Sustainable innovation in tissue solutions
CATEGORY DATA
  • Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
  • Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
  • Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
  • Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
  • Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029