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Tissue and Hygiene in Spain

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    Report

  • 59 Pages
  • March 2024
  • Region: Spain
  • Euromonitor International
  • ID: 2563546
2023 was marked by considerable challenges with regard to the raw materials required for tissue and hygiene products. Dramatic fluctuations in cellulose prices alongside general inflation led to rising costs for most players which they were forced to pass onto the consumer. The combination of these factors contributed to a negative impact on the recovery of demand for retail and away-from-home tissue.

The Tissue and Hygiene in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN SPAIN
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2018-2023
  • Table 2 Infant Population 2018-2023
  • Table 3 Female Population by Age 2018-2023
  • Table 4 Total Population by Age 2018-2023
  • Table 5 Households 2018-2023
  • Table 6 Forecast Infant Population 2023-2028
  • Table 7 Forecast Female Population by Age 2023-2028
  • Table 8 Forecast Total Population by Age 2023-2028
  • Table 9 Forecast Households 2023-2028
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN SPAINKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Unit prices continue to rise in 2023 despite tax reduction on menstrual care products
  • Private label thriving as retailers focus on quality as well as affordability
  • Mixed performances seen across menstrual care in 2023
PROSPECTS AND OPPORTUNITIES
  • Rapid transition to reusable products is expected in the forecast period thanks to new initiative
  • Health and beauty specialist will remain a strong channel
  • Innovation set to be driven by sustainability concerns among manufacturers and consumers
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
  • Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
  • Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
  • Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN SPAINKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail volume sales continue to decline as birth rate falls to a record low
  • Competitive landscape remains stable but private label makes further gains
  • E-commerce sees slower growth as consumers return to their old shopping habits
PROSPECTS AND OPPORTUNITIES
  • E-commerce is expected to continue growing in the forecast period
  • A projected increase in Spain’s birth rate provides a more promising outlook for the category
  • Natural fibres and waste management will be a key focus of innovation
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN SPAINKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Essential nature of retail adult incontinence ensures positive volume growth despite higher unit prices
  • Competitive landscape remained stable over the researched period
  • Innovation focuses on reducing the stigma around incontinence
PROSPECTS AND OPPORTUNITIES
  • Leak proof apparel is expected to continue growing in popularity
  • E-commerce expected to pick up share but health and beauty specialists will continue to play an important role
  • Investment in education and awareness campaigns paying off as the stigma around incontinence declines
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
RX/REIMBURSEMENT ADULT INCONTINENCE IN SPAINKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growing demand for Rx/reimbursement adult incontinence as the willingness to seek help increases
  • An expanding consumer base boosting demand for Rx/reimbursement products
PROSPECTS AND OPPORTUNITIES
  • Rx/reimbursement adult incontinence expected to continue recording robust growth over the forecast period
  • Ongoing investment in innovation likely to expand the range of products available for reimbursement
CATEGORY DATA
  • Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
  • Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
  • Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
  • Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
WIPES IN SPAINKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Economic pressures and the end of the pandemic have a mixed impact on demand for wipes
  • Sustained demand for facial cleansing wipes proved the resilience of the category
  • Private label consolidates its dominance in wipes as disposable income falls
PROSPECTS AND OPPORTUNITIES
  • The focus of innovation in the category will likely be sustainability and the use of natural materials
  • Facial cleansing wipes and intimate wipes are expected to continue growing in demand
  • Private label producers and health and beauty specialists set to benefit from expanding their offerings to meet demand from more consumers
CATEGORY DATA
  • Table 42 Retail Sales of Wipes by Category: Value 2018-2023
  • Table 43 Retail Sales of Wipes by Category: % Value Growth 2018-2023
  • Table 44 NBO Company Shares of Retail Wipes: % Value 2019-2023
  • Table 45 LBN Brand Shares of Retail Wipes: % Value 2020-2023
  • Table 46 Forecast Retail Sales of Wipes by Category: Value 2023-2028
  • Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN SPAINKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Facial tissues clean up in the post-pandemic era as other categories struggle for growth
  • Unit prices remained high despite inflation easing during the year
  • Private label increases its dominance as consumers look for savings
PROSPECTS AND OPPORTUNITIES
  • Paper tableware is expected to experience further decline
  • Mixed outlook for retail tissue with growth projections tied to the recovery of Spain’s economy
  • Leading grocery retailers set to retain their dominant position but e-commerce offers more room for growth
CATEGORY DATA
  • Table 48 Retail Sales of Tissue by Category: Value 2018-2023
  • Table 49 Retail Sales of Tissue by Category: % Value Growth 2018-2023
  • Table 50 NBO Company Shares of Retail Tissue: % Value 2019-2023
  • Table 51 LBN Brand Shares of Retail Tissue: % Value 2020-2023
  • Table 52 Forecast Retail Sales of Tissue by Category: Value 2023-2028
  • Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN SPAINKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Unit prices remain high due to fluctuating costs
  • Volume sales under pressure as private and public establishments forced to look for savings
  • Record-breaking tourist numbers boost demand through the horeca channel
PROSPECTS AND OPPORTUNITIES
  • Recycled fibres likely to remain in high demand over the forecast period
  • Booming tourism industry set to drive sales through the horeca channel
  • Sustainability concerns could hurt sales of AFH paper tableware but ageing population should boost sales of AFH adult incontinence
CATEGORY DATA
  • Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
  • Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
  • Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
  • Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
  • Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
  • Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028