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Tissue and Hygiene in Azerbaijan

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    Report

  • 45 Pages
  • March 2025
  • Region: Azerbaijan
  • Euromonitor International
  • ID: 2570113
Sales of tissue and hygiene in Azerbaijan are recording further growth in both volume and value terms in 2024 as most products are perceived to be essential items. The inflation rate has slowed in the year; however, consumers remain price sensitive and players are seeking to attract consumers with deep discounts. Inexpensive brands are also seeing increased demand and share in 2024.

The Tissue and Hygiene in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2019-2024
  • Table 2 Infant Population 2019-2024
  • Table 3 Female Population by Age 2019-2024
  • Table 4 Total Population by Age 2019-2024
  • Table 5 Households 2019-2024
  • Table 6 Forecast Infant Population 2024-2029
  • Table 7 Forecast Female Population by Age 2024-2029
  • Table 8 Forecast Total Population by Age 2024-2029
  • Table 9 Forecast Households 2024-2029
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN AZERBAIJANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Moderate growth supported by return to out-of-home lifestyles
  • Mazarina MMC maintains its lead in 2024
  • Small local grocers lead, but continue to lose share to supermarkets
PROSPECTS AND OPPORTUNITIES
  • Growth supported by an increasing number of working women, rising awareness and immigration
  • Convenience and lower prices will drive growth of e-commerce
  • Rise of eco-friendly options
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
  • Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
  • Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
  • Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN AZERBAIJANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Discounts and promotions drive demand
  • Intense competition in 2024
  • Rise of modern grocery retailers and e-commerce
PROSPECTS AND OPPORTUNITIES
  • Innovation and consumer education support future demand
  • Further growth of convenient e-commerce
  • Focus on eco-friendly and natural products
CATEGORY DATA
  • Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
  • Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
  • Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
  • Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN AZERBAIJANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising awareness and an ageing population drive robust growth
  • Mazarina MMC leads, offering quality and reliable products
  • Health and beauty specialists lead as consumers trust pharmacists and value their recommendations
PROSPECTS AND OPPORTUNITIES
  • Growth driven by rising product awareness and availability, and an ageing population
  • E-commerce expansion
  • Innovation in response to demand
CATEGORY DATA
  • Table 31 Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
  • Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
  • Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
  • Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES IN AZERBAIJANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Active lifestyles and convenience of wipes ensure further growth in 2024
  • Intense competition in baby wipes
  • Small local grocers retain their lead in 2024
PROSPECTS AND OPPORTUNITIES
  • Moderate growth as consumers prioritise health and hygiene
  • Price has to be right
  • Low interest in intimate wipes
CATEGORY DATA
  • Table 37 Retail Sales of Wipes by Category: Value 2019-2024
  • Table 38 Retail Sales of Wipes by Category: % Value Growth 2019-2024
  • Table 39 NBO Company Shares of Retail Wipes: % Value 2020-2024
  • Table 40 LBN Brand Shares of Retail Wipes: % Value 2021-2024
  • Table 41 Forecast Retail Sales of Wipes by Category: Value 2024-2029
  • Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN AZERBAIJANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Promotions and discounts support sales
  • Qafqaz Paper Industry Co retains its clear lead in 2024
  • Modern grocery retailers appeal, offering a wider products variety and promotions
PROSPECTS AND OPPORTUNITIES
  • Essential nature of toilet paper and promotions support future demand
  • E-commerce expansion
  • Innovation to appeal to increasingly health-conscious and environmentally-aware consumers
CATEGORY DATA
  • Table 43 Retail Sales of Tissue by Category: Value 2019-2024
  • Table 44 Retail Sales of Tissue by Category: % Value Growth 2019-2024
  • Table 45 NBO Company Shares of Retail Tissue: % Value 2020-2024
  • Table 46 LBN Brand Shares of Retail Tissue: % Value 2021-2024
  • Table 47 Forecast Retail Sales of Tissue by Category: Value 2024-2029
  • Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN AZERBAIJANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Horeca growth drives demand
  • Away-from-home adult incontinence supported by rising awareness and an ageing population
  • Investment in production facilities expected
PROSPECTS AND OPPORTUNITIES
  • Horeca industry development to drive demand
  • Evolution of the AFH category is closely tied to tenders
  • Rising demand for eco-friendly options
CATEGORY DATA
  • Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
  • Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
  • Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
  • Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029